Last updated - October 13, 2024
The success of an ecommerce store relies on how user-friendly the entire website layout is. Not just the layout, but a catchy design also plays a big role in getting customers. Wix ecommerce comes with all sorts of features, making them the go-to solution for building an exciting ecommerce store.
The 243 million users of Wix are an example of why you shouldn’t wait any more to start your ecommerce journey.
Let’s learn how Wix is the best choice to create your standout ecommerce store.
What is Wix Ecommerce?
Wix started as a website builder for a self-starter and Wix’s ecommerce solutions are a way for the easy-to-go website builder to take the next step. This ecommerce solution by Wix is a simplified way to launch an ecommerce site and it comes with great security, multiple channel integrations, highly-curated infrastructure, etc.
Features of Wix Ecommerce for Your Online Business
There are many benefits of using Wix Ecommerce for ecommerce website building:
Reliability
A successful ecommerce website doesn’t only rely on the quality of products and marketing efforts but also on how the website won’t crash during an influx of traffic. The Wix ecommerce guarantees 45000 transactions per minute. This ensures that even when there is a good amount of people rushing into your ecommerce website. As the entire website is automated, you are not required to code anything.
Performance
If the loading time of an ecommerce website is longer, then it’s easier for people to look into other ecommerce websites. With Wix ecommerce website builder, you are ensuring yourself the fastest loading of pages. Automatic resizing of images and other coding requirements happen in the background thus wasting no time for any sort of glitches. The optimizations align with Core Web Vitals (CWV) which ensure the site’s speed and overall performance.
Store Management
A well-arranged and easy-to-spot product list makes things easy for customers and seamlessly helps with the shopping journey. You can bulk-update the data in Wix Ecommerce. You can also list your products easily with Instagram and Amazon with Wix ecommerce.
You can also easily enhance the management of the product lists and their respective descriptions without any chaos or hassles. Overselling can be easily overcome as Wix ecommerce has a good idea to update the order levels and manage them efficiently.
Handle shipping and print labels from a single dashboard with partner brands of Wix like Fetchy and Shipstation. Smart reminders for prioritized tasks. Offers detailed customer profiles which will help understand their habits. Lead warehousing services from ShipBob.
Cart and Checkout
Picture courtesy: Wix
A failed payment system is very much a failure of an ecommerce store. When you opt for Wix ecommerce, you get 50 secure payment gateways, thus not disappointing your customers. The diverse payment options ensure that no customers feel left out and are accommodated more. The security of the payment features is ensured by Wix ecommerce with a 256-bit SSL certificate.
Everything with payments starting from refunds, payments, payouts, etc. can be done from within the Wix Dashboard. Another good feature is that the Wix ecommerce is equipped to convert currencies thus making it easier for customers to understand the prices in their local currency.
Standalone pay buttons that help in instantly accepting payments for specific products. Offering custom shipping rates as well as the possibility of door delivery as well as in-store pickup.
Shipping and Fulfilment
Getting the delivery right helps make the final touch towards your ecommerce store service. The website builder offers customized options like shipping carriers, shipping rates, delivery options, etc. Wix also offers the choice of tracking packages, print labels, and automated mail to customers. The dropshipping partner of Wix, i.e., Modalyst will help with the fulfilment of deliveries. Offering custom shipping rates as well as the possibility of door delivery as well as in-store pickup.
Marketing
Picture courtesy: Wix
Without a good marketing strategy, it is impossible to thrive in this competitive world. By choosing Wix to build your ecommerce site, you are helping yourself with an easy way out. The different options provided help increase the visibility of your store thus helping you reach your targeted customer crowd with ease.
A full suite of business management and SEO tools helps ensure that you will have a streamlined marketing setup right off the bat. Wix also allows blending with social media channels like Facebook and Instagram and launching ad campaigns effortlessly.
Helping customers to leave product reviews easily can help increase your store’s brand value. Also, alongside innovative solutions, successful traditional solutions like sending in newsletters, creating space for blogs, or interactive chat solutions are provided from Wix’s end. Email templates are available from Wix.
Security
Website security is a concern for any customer doing an online transaction for their ecommerce shopping. With Wix’s ecommerce builder, you are ensured about the security of your customer transactions. Business Continuity Plans from Wix offer regular simulations which will help steer clear of potential threats. Special teams are always available to deal with such security risks thus making it less scary and safer for you to set up the ecommerce site on Wix.
Design and Storefront
You get a lineup of ecommerce templates that match the kind of products you sell. The design should align with your business requirements and will help garner the attention of your target customers. Within each template, you get access to the Wix Editor which helps in rearranging the different elements within the template to your liking. Wix Website Builder: The Ultimate Beginner’s Guide can help you understand more.
The state-of-the-art Wix store provides you with the benefit of a multi-channel sales channel and you can sell your products on Facebook, Instagram, eBay, etc. from one single dashboard. You can also create custom sales solutions with Open APIs and Velo by Wix. You can also hire an ecommerce expert with Wix’s Partner.
Payments
Wix gives your online store the benefit of getting attached to 80+ payment gateways like PayPal, Stripe, etc. Acceptance of all major debit and credit cards. Opportunity to choose from regional Buy Now Pay Later solutions. Reduced cart abandonment as Wix provides with seamless checkout experience.
Secure online payments under strict standards. Wix payments give easy access to fixed payout schedules. Wix offers also Point of Sale solutions and helps manage A to Z of sales, payouts, customer profiles, etc. Payments can be made to your online store from any device, anywhere.
Store Analytics
Without an avenue to check and monitor the growth of the business, it seems like a loss to understand how the business is faring. Unlike other website solutions, Wix gives its users business insights, traffic reports, custom reports, business reports, etc. These additions help break customer buying patterns, revenue breakdowns, etc.
Product metrics that help you understand the best and worst performers in your product list. Wix also embeds Google Analytics Reports so you can learn more about product clicks, add to cart, payments and purchases.
Pricing Plans to start with Wix Ecommerce
Wix Website Builder comes with diverse pricing plans. The basic plan starts from $17/month but it doesn’t give access to ecommerce templates. To make an informed decision, it will be ideal to learn more about Wix Pricing plans.
Final Wrap
For beginners to established businesses, Wix ecommerce is the best choice. The ease of use and no requirement for coding is a standout for using Wix. A wide variety of templates that match different kinds of products helps you choose the right one for your business website.
FAQs
- Do Wix premium plans offer a trial period?
Yes, Wix premium plans offer a trial run period of 14 days.
- What are the different pricing plans offered by Wix?
The different pricing plans are Light, Core, Business, Business Elite, and Enterprise.
- Does Wix offer SEO for the ecommerce website?
Yes, Wix offers good SEO and other marketing attributes that help enhance the visibility of the products.
- Is there an AI-related feature in the Wix Website Builder?
Yes, you can easily create the initial content with the Content AI option provided by Wix Website Builder. You just need to add in your requirements and content AI prepares your website content.