Last updated - February 10, 2025
What’s quite equal to a nightmare for an online business? The answer is “when the customer goes away without making a purchase or simply “Cart Abandonment!”.
Abandoned Cart Emails are your solution if you want to woo back that customer who just left off without making that purchase.
In this blog, we will understand what WooCommerce Abandoned Cart Emails are, their importance in business, points to consider while drafting one, and plugins or resources that help with drafting a unique abandoned cart email.
What are WooCommerce Abandoned Cart Emails?
When a customer browses through your e-commerce store, finds something they like, and adds it to the cart. Now, the possible next step that can happen is a purchase.
But, what if, the customer just leaves the cart and moves away? It’s online so you can’t go running back behind the customer. That’s when abandoned cart emails do their magic.
These emails help customers jog up their memory and help them return to your site to purchase.
The necessity of abandoned cart emails is on the rise as the average cart abandonment rate is 69.99%.
Why Do Customers Abandon Their Carts?
Additional Charges at Checkout
A customer often backs away from making a purchase when they are at checkout and suddenly see a change in the billing price. This can trigger them not to make that purchase and move away from your store.
Forced Account Creation
When you are on the verge of checkout and there’s a sudden pop-up at the checkout can sway the minds of customers. Asking them to create an account or else they won’t be able to complete the checkout process can irk customers to go the other way.
Complex Checkout Processes
Nobody wants to dally their time in checkout process. If your online store is having a very confusing and complex checkout process, most customers will not complete their purchase and thus cart abandonment.
Lack of Trust Elements
If your website structure in total looks a little shady, then customers might not be comfortable in making the purchase. As a seller website, you need to be clear about your return policies, have genuine reviews and testimonials, and have a guaranteed safe checkout process. If these are not visible, then you are assured of cart abandonment.
Why WooCommerce Cart Abandonment Emails Matter?
By enforcing cart abandonment emails, you are trying to help your business re-engage with the customers. You can learn more about what caused the cart abandonment and try to incorporate better measures into your checkout process.
Abandoned cart email can also be personalized so that it reaches the customers and they will feel more connected to your brand.
You can also make the customers make that purchase by adding in some additional perks and discounts through abandoned cart emails.
Abandoned cart emails are the way you can get back to customers online mode and have a chance to encourage customers to make that purchase.
How to Craft a High-Converting Abandoned Cart Email?
Personalization
Addressing the customer by their name on the abandoned cart email is the first step to personalization. Additionally, listing the products in the abandoned cart can help them revisit their choice and prompt them to go ahead and make the purchase.
Customization of abandoned cart emails can be also done in terms of their browsing history, demographic information, purchasing behavior, etc.
Timing and Frequency
It matters when you send the email to your customer’s account and how often you send it.
Make sure to send the email right after they leave your website without making the purchase. This makes sure that you are getting to them at the right time.
But not all customers respond to immediate emails, some require frequent reminders to get to that sale. After the immediate reminder, take some good time before sending another email.
Sending too many emails without any understanding of the customers can lead them to unsubscribe your emails.
Quick Thinking on Content Strategies
Yes, strategizing the content for cart abandonment emails plays a major role. Generic and non-personalized content will not excite the customers to come back and make the purchase.
Adding reviews of your other customers as part of the content can help reinforce assurance and thus proceed with the buy.
Catchy Subject Line
In the pool of emails, why should the customer battle an eye for your email? So, for them to even open your cart abandonment email, you need to have a noteworthy subject line.
Most customers judge their instinct to read or not depending on how the subject line is crafted. Just like the content of the abandoned cart email, the subject line also holds equal value.
Just adding an urgency element like an offer that may get over soon can have higher conversion rates than the plain, old subject line that directly discusses the matter.
Creating FOMO
Who doesn’t fall for FOMO? FOMO or Fear of Missing Out, is a tried and tested strategy that is bound to create some chaos in the minds of customers.
Aligning your email copy in such a way that it portrays that the customer is losing once in a lifetime deal or something, will help you get them back to the website and give you that sale.
Best WooCommerce Abandoned Cart Plugins (2025)
ELEX WooCommerce Abandoned Cart Recovery with Dynamic Coupons
This plugin helps to craft abandoned cart emails based on user roles, the total amount in the cart, the number of products, etc. Accordingly, email triggers can be created to send emails to customers who abandon the cart.
This plugin offers many other features and its basic version is free of cost. The price of this plugin comes at $79.
MailPoet
Another plugin that helps with drafting abandoned cart emails. This plugin has a simple, easy-to-use interface and offers users up to 1500 emails/month for free.
You can choose the trigger, draft content for the email, and design. The designing part will have you choose a template and further you can customize it on your own.
The basic plan of MailPoet starts at $11.
YITH WooCommerce Recover Abandoned Cart
YITH WooCommerce Recover Abandoned Cart allows segregating the emails depending on specific user roles. You can also choose whether to revert abandoned cart emails to guest users.
The time to which the mail can be sent can also be decided well before with the plugin. You also have the choice to choose from different email templates for your email structure,
The pricing of the plugin starts at $89.
Abandoned Cart Email Examples
Conclusion
Re-engaging the customers is a tough nut to crack. You will need to craft a cart abandonment email that hits right on point with the individuality of each of your customers. Hope this blog got you some clear insight into how to craft one and the necessary help in finding the right aid.
FAQs
- What is an abandoned cart email in WooCommerce?
An abandoned cart email is an automated message sent to users who add items to their cart and then don’t complete the purchase.
- What is the best time to send an abandoned cart email?
A 3-email sequence is considered the best practice for abandoned cart emails. This sequence is best done as follows:
1st Email: Send one hour after abandonment with a gentle reminder of the cart items.
2nd Email: Send 24 hours later including some social proof or offering a discount.
3rd Email: Send 48–72 hours later with a final urgency-driven reminder.
- What should be included in a WooCommerce abandoned cart email?
A strong subject line, personalized product recommendations, a clear CTA, urgency (e.g., limited stock or discount), and a simple checkout link.
- Do abandoned cart emails work?
It’s true: Studies show abandoned cart emails can recover 10–30% of lost sales. They’re important, but only when there’s engaging copy, personalization, and timely follow-ups.