Mastering WooCommerce Hooks: A Guide to Customizing Product Pages

Last updated - January 17, 2025

A well-set product page is the best way to ensure good online sales. You can customize your product pages using WooCommerce hooks and plugins.

Customization of WooCommerce product pages using WooCommerce hooks is done without altering the core files. This makes it easy for developers to power through.

Let’s dig further in to understand more about WooCommerce hooks.

Table of Contents

What are WooCommerce Hooks?

WooCommerce hooks are nothing but functions that help edit different aspects of your WooCommerce store. Custom codes can help tweak new features to your e-commerce store.

Rather than experimenting with codes out of the blue, you can make use of hooks that can custom-create functionalities. You can add specially designed pages for your online store. You also have the option to avoid functions that you don’t like.

What are the different types of WooCommerce Hooks?

There are two different types of WooCommerce hooks: Actions and Filters.

Action Hooks: As the name suggests, action hooks help change WooCommerce’s default workings. With their help, you can add new functions to your e-commerce store.

Regarding product pages, action hooks help craft functional categories, shipping rates, custom checkout pages, etc.

Filter Hooks: Filter hooks help add that extra zing to all existing elements in your WooCommerce site. The improvisation can be done in PHP, simple text, or even through HTML elements.

Through filter hooks, specified functions can be tried and tested in ways that will align with the requirements of the store.

Why use WooCommerce Hooks?

There are many benefits of incorporating WooCommerce hooks into your website pages. They are:

There are default hooks and thus you needn’t create new ones. You can incorporate them into the backend of your online store and get it to use.
The default WooCommerce structure comes with a lot of features. Using WooCommerce hooks, you can extend the viability of the pre-existing functionalities in the best way possible. This is very much an ideal option for businesses that are highly customer-centric.
Infusing hooks to your website doesn’t alter any core files.
WooCommerce hooks save you a lot of trouble by being compatible with future versions of WooCommerce. This helps avoid glitches during future updates of the CMS.

What are the common WooCommerce hooks?

Let’s see some of the outputs of adding hooks to product pages:

Adding a custom welcome message to the start of product or shop page:

add_action('woocommerce_before_main_content', 'custom_banner_message');
function custom_banner_message() {
    echo '<div class="custom-banner">Welcome to our shop!</div>';
}

welcome-to-our-shop|Custom Image WooCommerce Hooks

Adding “Learn More” after each product:

add_action('woocommerce_after_shop_loop_item', 'add_learn_more_button');
function add_learn_more_button() {
    global $product;
    echo '<a href="' . $product->get_permalink() . '" class="learn-more-button">Learn More</a>';
}

Learn-More-WC-hooks|Custom Image WooCommerce Hooks

Adding a “Warranty Clause” on the Single Product page

add_action('woocommerce_single_product_summary', 'add_warranty_message', 15);
function add_warranty_message() {
    echo '<p class="warranty-notice">1-Year Warranty Included.</p>';
}

One-year-warranty-message|Custom Image WooCommerce Hooks

Changing “Add-to-Cart” to “Buy Now”

add_filter('woocommerce_product_add_to_cart_text', 'custom_add_to_cart_text');
function custom_add_to_cart_text() {
    return 'Buy Now';
}

change-add-to-cart|Custom Image WooCommerce Hooks

Changing “Shop” to other custom title

add_filter('woocommerce_page_title', 'custom_shop_page_title');
function custom_shop_page_title($page_title) {
    if (is_shop()) {
        $page_title = 'Our Products';
    }
    return $page_title;
}

Our-products|Custom Image WooCommerce Hooks

These are some of the different ways in which hooks can be used to customize your shop or product page.

Tips for Using Hooks Effectively

Make sure to inspect source code. Review WooCommerce updates regularly and locate available hooks.
If you are experimenting with hooks, then it will be ideal to do that in a live staging site.
Make sure to backup your website’s data before adding in hooks
You can also use different plugins to get the right hooks to place in your product page.

Conclusion

Using hooks comes with a perk of helping yourself from over indulging with too many plugins for your online website. When used in the right way can help you transform your WooCommerce store as aligned with your target audience requirements.

FAQs

What are WooCommerce hooks?

WooCommerce hooks are pre-determined points that allow developers to add or modify custom functionality.

What are the different WooCommerce hooks?

There are two different kinds of WooCommerce hooks; actions and filters. Action hooks execute specific functions and filter hooks help modify existing data before its displayed or processed.