Why Every WooCommerce Store Should Offer Customizable Product Options?

Editorial Staff

Are you a WooCommerce store owner? There is a lot on your shoulders that you have to take care of. From offering your customers an interactive interface and solution to catering to their custom needs, it should all be your responsibility.

Recently, the need for highly customizable WooCommerce stores that let customers customize the products they want to purchase has reached new heights.

Are you keen to know what could happen if you do not prioritize customization? Here is the list of mishaps that your WooCommerce store could encounter if the significance of product customization options is neglected:

Lower sales
Unhappy customers
Less brand visibility
Fewer profits and store growth
No improvements to the customer base

To avoid all such issues, you need to offer customization of the products through all the possible means. Otherwise, you will have to face the consequences that may harm the growth of your WooCommerce store.

This blog will discuss customizable products in detail, why they are required, and how to enable product customization options in your WooCommerce store.

So keep reading!

Table of Contents

What Are Customizable Products?

A customizable product in WooCommerce is a product that has multiple input fields to choose from various attributes.

These input fields are a way to choose from varying product attributes to elevate the features and functionality of the actual product according to your preferences.

What Type Of Businesses Should Sell Customizable Products?

There are no restrictions on what type of businesses should offer product customization and which should not. This is because customization of your WooCommerce products always brings improvements to your online business.

All WooCommerce stores looking to prosper and make substantial improvements to sales must encourage such changes. However, there are certain types of businesses for which these types of options are a must to include.

The businesses are:

Online stores selling wearables like clothes, shoes, jewelry, glasses, skincare, and other similar options
Businesses that sell gadgets and electronics
The automobile industry that sells online
The businesses involved with home decor and interior design stuff like furniture
Businesses offering gift packages
Businesses involved in selling sports gear

The list goes on, and almost every WooCommerce store that exists today needs to include customization options for its customers.

What are the Best Ways to Offer Product Customization Options?

The overall customization of the WooCommerce store is different from the customization of the product. With product customization, you are limited to very few yet impactful options. It is better to take advantage of all these available options to offer better customization.

Here are some progressive and advantageous ways to customize products:

Adding Custom Product Fields
Adding Custom Checkout Fields
Avoiding Unnecessary Fields
Expanding the product input field types

These are some of the best ways to offer product customization for your customers. To make things even easier, you can opt for plugins that serve your specific needs.

Sales Potential Of Customizable Products

Customizable WooCommerce product options hold great potential for improved sales. We can understand this fact from the findings of a study that shows that approximately 76% of customers are frustrated when they do not get customized interaction.

A frustrated customer is less likely to place an order or even to come back to your site compared to a customer who finds an opportunity to customize.

If you ask any sane person about what is the most significant factor in improved sales for an online store, their response would be a happy customer.

So, we can conclude that, by offering customizable WooCommerce product options, you are earning happy customers, which in turn improves your sales.

So, never underestimate the sales potential of customizable products.

Best Practices To Build Customizable WooCommerce Products

With the increase in demand for advanced WooCommerce features and functionalities, the methods to include these features have become easily available. But are these solutions reliable? Will these solutions bring a positive change to your WooCommerce site?

Well certainly not, because with the increase in the solutions, the threats have also evolved. In situations like these, you must opt for the best practices. One of the best practices is to opt for a reliable WooCommerce plugin to customize products.

With customization, you still have to make sure that

There is a limit to the extent to which the customer can customize their choices
The customization opportunities are provided to customers based on their roles
You can set customization options for certain products and categories or all
Customization is not causing you financial loss
You offer multiple field types to get customer input to customize

These are some best practices to follow and include when it comes to customizing WooCommerce products.

Why Are Customizable Product Options A Must For WooCommerce Stores?

It would not be wrong to say that WooCommerce stores are incomplete today without customization options. It is because of the opportunities it holds for the users and the business itself. If you have different variations of the product, then this customization becomes the utmost need.

These are some reasons why you must include product customization in WooCommerce:

For A Satisfied Shopping Experience

Nothing can be more satisfying for a customer than being able to choose exactly what they want to buy. Forcing your preferences on your customers will take your online store nowhere. Offering an opportunity to customize their orders leads to a happy customer with an improved buying experience.

Here is how experience is improved with customizable product options:

Cater to customer’s specific priorities
Letting the customers view and experience the product the way they want to
No delays in order placement

These are some ways a customizable product enhances the shopping experience. However, there are several other ways to maximize these experiences for WooCommerce customers. One of the prominent ones is offering discounts to your customers through WooCommerce social share buttons. The customer gets a discount for each product shared on multiple social media platforms.

Minimizing Order Processing Issues

Swift order processing is key to retaining your Woocommerce customers, and quick order fulfillment is only possible when there are no issues with the order. With customizable product options, you get every detail related to the products the customer wants to place an order for.

These order processing issues occur when:

The details of the product are missing
When the order is not clear to the store managers

These two major issues lead to order processing issues for the store management, and the customer orders are rejected. When customization options are provided, the user can share specific order details, which the store managers can view and process the order accordingly.

Avoid Order Delivery Delays

Customization of the product is not just confined to product attributes and features; it is beyond that. Letting your customers share customized delivery details for the products they want to purchase is also required. Not offering this delivery customization may lead to order delivery delays, which is a sign of poor service.

These order delivery delays occur:

When the delivery instructions are not clear
When alternative delivery options are not provided
When the delivery time is unspecified

By adding fields that let the customer customize their orders, you are minimizing these issues. To avoid such issues, you can offer customization opportunities at the checkout page.

Growing Customer Base

Leave your customers in awe by catering to their specific needs and requirements. There is no way you can cater to these specific requirements if you do not offer customization opportunities for your customers. As customization of products results in a happy customer, these happy customers may become the source of generating more customers.

Here is how your existing customers can expand your customer base:

Through word of mouth
Through referrals
Through social media sharing of your products
The reviews your customers share

These are some primary ways of expanding your customer base just by offering a memorable shopping experience to your customers through product customization. The more customization opportunities you offer, the more customers you attract.

Improving Sales

One of the reasons why your customers are not placing an order after scrolling through your products is because of the lack of customization options. They would prefer abandoning your site if you fail to cater to their custom needs. This failure eventually leads to lower conversions and sales.

Here is how customization improves sales:

By nurturing healthy relationships with customers
By catering to specific and tailored customer needs
Offering services that your customers crave
By making the custom feel special and heard

Do not compromise on your sales and online growth just because you failed to offer customizable products. Include all the opportunities in your WooCommerce store that make the products easy to customize for your customers.

Outperform The Competitors

With WooCommerce, it is all about surviving and outpacing your competitors. Failure to do so will make your competitors win your hard-earned customers. Try to stand out in the crowd and make yourself look different from others in the market. This will eventually attract your customers, leaving no room for your competitors to outpace you.

Some of the factors that make your competitors preferable to your customers are:

Customizable products and services
Improved customer experience
Customer royalty
Products with varying attributes
Customer-centric WooCommerce solutions

Instead of making your competitors snatch your loyal customers, make improvements to your WooCommerce store. These improvements are only possible when you embrace changes and make your store highly customizable for your customers.

Improve Brand Loyalty

The increase in competition for WooCommerce stores has not only made it difficult for the customers but for the businesses as well to improve their brand loyalty. Your customers are convinced to buy from you if they find you trustworthy.

To maximize your brand loyalty, you have to:

Improve the services you offer
Pay attention to your customer’s needs
Keep communicating with your customers
Offer discounts

These are some of the ways you can improve your brand loyalty, and implementing these practices is impossible if you do not have customization options. So, it is better to provide customization options first.

Improves Communication

Communication between WooCommerce sites and the customers is pivotal. If you want to hold onto your customers for long and gain their trust, then consistent communication is required. These communications can be enhanced and improved by including a customization option for your WooCommerce site.

Improved communication results in:

Clear instructions from the customers
Troubleshooting customer issues
Avoid misunderstandings related to order placement and processing
Build trust and credibility

Improved communications are of substantial importance to building customer trust, which you should not miss. The best way for improved and consistent communication is through customizable options.

Key Takeaways!

The crux and conclusion of this entire blog is that having customizable product options is beneficial for your online store and to your customers as well.

If you have not included these options in your WooCommerce store, then you should be doing it as a priority.

No matter what type of online store you have, offering customization opportunities to your customers will bring good to your business and your customers.

Learn about the effective ways to add these custom options to various sections of your WooCommerce site.

Frequently Asked Questions

What is product customization?

Product customization is the process of modifying the products by adding or removing features according to customer preferences like color, size, shape, engravings, and more.

Is customization beneficial for WooCommerce stores?

Yes. Customization is beneficial for the WooCommerce stores as it is beneficial for the WooCommerce customers. The benefits acquired are in the form of improved conversions and sales.

Is there any side effect of customization?

There is not a significant disadvantage to customization of the products but there could be if the best practices are not followed. You can dodge these disadvantages by opting for a product customization plugin.

How does removing unnecessary fields offer customization?

Customization is not all about adding more fields; it is also about cutting down on extra fields that make placing orders a hard nut to crack for your customers. You must customize your product pages by excluding fields and options that unnecessarily increase the complexity for your customers.

Will my customer base increase with customization options?

Definitely, yes; product customization options are the major attractive forces for customers, and you can increase your customers effortlessly.