When it comes to store promotions and offers, most store owners depend on coupons and price adjustments. In fact, you will find quite a bit of efficient solutions that will help you with these two strategies. However, in this article, we will look into some of the lesser known extensions that will help you with WooCommerce store promotion.
Find some actionable insights to supercharge you WooCommerce coupon strategy here.
Also, read more about WooCommerce coupons on our basic guide.
Understand how to handle price adjustments with WooCommerce dynamic pricing plugins here.
The plugins we mention here should help you to readily apply promotional offers in a manner acceptable to your customers.
We have spoken in detail about multi channel retail strategies and how it can be seamlessly achieved on your WooCommerce store. This plugin is another good support tool you can try out for your WooCommerce multi-channel sales strategy. With the help of this plugin, you can provide gift certificates to your customers, which they can print and use in person at your physical store, an event venue or even online.
This plugin is quite useful when you are accepting payment in advance for a service that is fulfilled later. You can use the printed voucher to admit people to an event that you might be organizing such as a coaching session. Additionally, you can allow customers to purchase these vouchers as gift certificates from your store. Customers can use this voucher to redeem a gift that you are offering on your physical location as well.
Another great scope of PDF vouchers is that customers will be able to purchase these as gift certificates, which they can gift their loved ones. Moroever, customers can personalize the gift certificate by including the recipient name and a custom message. Furthermore, you can even make use of these vouchers as store credit system by allowing customers to redeem for purchases.
The single site subscription of the plugin is $129. The 5-site subscription is $199 and the 25-site subscription is $299.
Let’s take a quick look at some of the useful features of this plugin:
- You can create product vouchers specific to products or services, by adding desired information such as product name, SKU, etc.
- Visually edit voucher templates so that you can get a preview of the voucher before printing.
- Customize the background of vouchers by uploading your own images or using the default options available. In addition, you can allow customers to choose alternative background options.
- Provide an option to customers to personalize the vouchers they purchase as gifts.
- Easily search for specific vouchers from the list of all created vouchers.
- Allow customers to partially redeem a voucher.
- Manually create vouchers from your WooCommerce admin.
- Allow customers to specify a recipient email id, when they are gifting so that it will automatically reach the person.
The plugin can also be used to create vouchers without a pre-defined price. With the help of WooCommerce Name your Price extension, you can manage this.
Now, if you want to create store credit coupons, which your customers can use to make purchases on your online store, this extension can help. It will be a real boost to your conversion rate, as it allows a flexible pricing pattern to customers. Your customers can make multiple purchases on your store with their credit until they use up all the credit amount. Also, if they are purchasing something with a higher value than the store credit, they can use the coupon, and then simply pay the balance amount.
It is pretty easy to work with this plugin, as you can simply enter the email id of the customer and the credit amount to create a credit for the customer. Sometimes, creating a store credit can prove to be a successful strategy to tackle returns on your store. You can read more about WooCommerce returns here.
The single site subscription of the plugin is $29. You can get the 5-site subscription for $49 and 25-site for $99.
Loyal customers are great assets for any WooCommerce store. This is an extension that would help you much in creating customer loyalty. You can allow customers to add funds to their accounts. These funds can be used to make purchases on your store. Furthermore, the plugin helps you with the option to offer special discounts to customers who purchase using their account funds. This would encourage more customers to keep funds and purchase using that on your store.
Having customers deposit money on your store will give you a lot of assurance, as they are surely going to purchase from you again. The plugin also provides detailed reports that will help you understand how different customers are keeping a deposit on your store.
Customers can deposit money to their accounts by using the ‘Top-up’ button available on their ‘My Account’ page. In addition, there is also an option to create a specific product type called ‘Account Fund Deposit’, which customers can purchase from the store.
With the help of this plugin, you can create a promotional strategy where targeted customers are offered special discounts. You can use the Groups free plugin, to create specific user groups and then offer discount coupons applicable only to members of that group. In addition, the plugin allows you to create restrictions to coupon validity based on user roles.
Know more about WooCommerce user roles and some of its applications here.
With the help of Group Coupons extension, you can create coupons that will be automatically applied to members of certain groups that you maintain. If you are selling to wholesale customers, sometimes you can apply such discounts to different customer groups. It also allows you to restrict the use of coupons only to those specified by you based on their group memberships.
Similarly, it gives you an option to create discount coupons that exclude particular groups. For example, some coupons on your store won’t be accessible to those in a particular group. In addition, with the help of a shortcode, you can display coupons on the frontend of the store so that your customers will know about these. And, it makes sure that the coupons are displayed only in relevant cases, where it is applicable to a particular user.
The single site subscription of this plugin would cost you $49. The 5-site subscription is $79, and the 25-site one is $179.
This plugin helps you offer discounts to customers based on the reviews they post on your store. As you know, reviews are a powerful way to help prospective customers understand your products better, and it will help with your conversions too. You can read more about WooCommerce review plugins here. Now, you can encourage customers to leave a review on your store by offering instant rewards for reviews.
The plugin will automatically create discount coupons for those who leave a review on your store. The coupon codes are sent automatically to the customers email id automatically too. You will have the option to customize the email text that s sent to customers after a review.
The single site subscription of the plugin would cost you $29. The 5-site subscription costs $49, and the 25-site subscription is $99.
Promote your store with innovative strategies
It is very important to try different strategies to promote your store. In this article, we have compiled a list of WooCommerce extensions that might be helpful for different strategies. Depending on your specific store strategy, you can use these plugins to create a customer friendly outlook on your store. Moreover, these plugins would seamlessly integrate with your store’s workflow and make things easier for you to manage. Please leave a comment if you want to share with us a specific insight on one of these tools.