Last updated - September 28, 2018
WooCommerce store owners can add several functionalities to their online store by installing extensions. In fact, for any advanced feature that you may require on your WooCommerce store, there will be a suitable plugin for that. However, one of the concerns that many budding small businesses face is the premium price tag of many plugins. To deal with this, the WordPress plugin directory has a large number of options that are free as well. Depending on your store strategy, you can actually use a blend of free and premium plugins. This article features a list of some of the best free and premium WooCommerce WordPress plugins that you can use in 2018.
Best WooCommerce WordPress Plugins – Free
Here is a short list of some of the best WooCommerce WordPress Plugins that you can download and install free of cost.
WooCommerce Google Analytics
When you have an eCommerce store, it is particularly important to know where your traffic is coming from. Knowing the sources of traffic will help you immensely to create a specific store strategy. WooCommerce provides its users a basic analytics tool through this free extension. With the help of this extension, you will know what is driving traffic to your site from different channels such as searches, ads, social media, email, etc. Also, you will be able to understand the user behavior on your site. For example, what is the trend of users moving from the product page to cart or checkout page? Such data can give you great insights with regarding particular areas of improvement on your site.
In addition, you can easily understand which are your popular products by comparing traffic and transactions. Furthermore, it will give an understanding of which particular pages on your site are bringing in users to your site. The extension helps you track essential data like users, sessions, events, etc. Moreover, it has “Enhanced eCommerce Analytics” option that presents to you data specific to your store. Such eCommerce specific data would give you an idea of the number of product views and cart actions. Another great aspect of this analytics tool is that you can exclude all the visits of your site administrators. Also, the extension supports display advertising.
Stripe is growing to be one of the most popular payment options in many countries. WooCommerce offers a free extension to integrate Stripe to your online store. You can accept payments directly on your store from users of desktop and mobile. With it, you can accept payments from credit or debit cards, Apple Pay, Android Pay, Alipay, and other payment methods according to the region. Importantly, there is no redirect to the website of the payment service provider. As many users prefer the direct mode of payment, Stripe gateway improves your chances of conversion.
Stripe makes the whole payment routine pretty simple on your store. You don’t have to pay any fees to sign up for it. However, Stripe will charge a fixed amount for every transaction that you make. Moreover, it offers a seamless experience to businesses of all kinds and sizes. In addition, you will find that ‘Stripe Elements’ help users to input their information pretty fast and accurately. Moreover, your store will be PCI-DSS compliant. You will also get superior fraud detection and prevention, with the help of Stripe Radar and optional 3D Secure. The plugin enables you to process refunds, and capture authorizations from your WooCommerce admin page itself. Stripe also supports recurring payments, which are crucial for WooCommerce Subscriptions.
Some advantages of using Stripe
- Hosted input fields called Stripe Elements manage the checkout experience for your customers. That means, Stripe directly handles the sensitive information of your customers, without the need for a redirect. Moreover, it ensures your customers are inputting correct data, and avoid errors in the transaction.
- Stripe allows local payment methods, and that might be a great booster for conversion on your store. Without any additional tools, you can activate a new payment method from the Stripe dashboard itself.
- Customers who prefer a mobile checkout option can easily manage that through Apple Pay, Google Pay, etc. Moreover, Stripe facilitates a faster checkout directly from the product and cart pages.
- You can enable custom fraud detection and address verification from the Stripe dashboard itself. And, if you want 3D secure, you can enable it from your WooCommerce admin.
- Stripe offers great reporting features. You can get a ‘monthly report’, ‘Payout report’, and a ‘Transaction-level balance breakdown’ according to your requirements.
- The set up is quite easy, and you don’t have to pay any fees to get it started.
Facebook for WooCommerce
Social media is a major part of any marketing strategy today. That is probably why WooCommerce offers two extensions in their free Facebook package. One is ‘Facebook Ads Extension’, and the other one is ‘Facebook Shops on Pages’.
Facebook Ads Extension
With the Ads extension, you can reach out to more people on Facebook. It helps you improve your marketing performance by building an audience and reaching out more effectively to people who are interested in your business. Also, by creating carousel adds, it helps you attract more shoppers to your store. And, dynamic ads will specifically target users who checked out products in your store. Moreover, with detailed reports, you can understand how your different campaigns are working.
Facebook Shops on Pages
This extension helps you set up a Facebook business page, where you can sell your products to the large volume of Facebook users. You can sync your entire product catalog with the Facebook business page simply with a single click. And any further changes to your WooCommerce store will be automatically updated too. It offers several options to improve the visibility of your products. For example, you can organize products into different collections, or tag products in shared photos. And, it is mobile friendly, so you don’t have to worry about customers who prefer mobile shopping.
The extension is really loaded with features, but several users have reported issues with synchronization in stores with more than 2000 products. So the advice is to apply a bit of caution before installing.
Catalog Mode, Wholesale and Role Based Pricing
Sometimes, you may want to take off the eCommerce capability of your store and keep it just as a catalog. In such cases, this free plugin by XAdapter can be really handy. It also helps to replace the ‘Add to Cart’ button with a custom button or text on the product and shop pages. Moreover, you can make price adjustments on your store based on user roles.
With the help of this plugin, you can hide the product price for guest users or specific user roles. Same way, you can turn the entire store into catalog mode for specific user roles. And, you can assign tax classes and tax display option using the plugin. Moreover, it enables you to create custom user roles in your store. However, these user roles can only be used within the plugin. The free plugin supports only simple products, and it is WPML compatible.
According to experts, email marketing is one of the most effective methods to retain customers. This plugin provides an integration of your WooCommerce store with MailChimp. With the help of MailChimp integration, you can subscribe customers to your mailing list when they create or complete an order. Complying with local rules, you may have to take the consent of customers before signing them to a list. In regions where you are not legally bound to take permission, you can set this up without worries.
Best WooCommerce WordPress Plugins – Premium
Here is a list of plugins with advanced features, which you can purchase:
YITH Multiple Shipping Addresses for WooCommerce
One of the common expectations eCommerce customers have is to be able to get shipping to multiple addresses in a single order. YITH offers a plugin that would help you deal with this scenario quite effectively. You can enable the multiple shipping addresses option for all users or restrict it to only registered customers. In addition, you can let customers to save unlimited shipping addresses on the store, and they can even choose to ship the same product to different addresses. And, if required, you can exclude specific products from shipping to multiple addresses.
WooCommerce Currency Switcher
Currency switcher can be really useful if you are selling to multiple international locations from your WooCommerce store. WooCommerce Currency Switcher plugin helps you convert product prices to the local currency in real time. You can use any of the available currency conversion tools, or do it manually. The plugin provides the currency switching option as a widget which you can place on any of the widget areas on your site. If you prefer the shortcode option, that is also available.
The plugin offers the Geolocation feature, based on the IP address of the user. In fact, you can set up individual fixed prices and GeoIP rules for each product. More importantly, the plugin is rated high by its users, and hence you can peacefully go ahead with a purchase decision.
Order Delivery Date Pro for WooCommerce
It would be really convenient for both customers and store owners if customers have the freedom to choose the delivery time and date. That way, you can avoid multiple visits to deliver the shipment. This plugin helps you let your customers choose a convenient delivery date and time. In fact, it gives you the flexibility to set different rates for specific dates. Ideally, this should even help to reduce cart abandonment, as customers get a choice to pick the delivery time.
An interesting feature of this plugin is that you can use it in combination with other shipping plugins like USPS Shipping, Multiple Shipping Addresses, or Table Rate Shipping. With a simple installation process and dedicated support, this plugin may prove to be a good investment for your store.
Bundling products and selling them at a discounted price can help a lot in improving sales on your store. And, it can help to improve your operational efficiency too, when you feature product kits or assembled products in your store. This WooCommerce extension offers great flexibility to bundle products on your store. Now you can easily create product bundles with related products in your store and see your sales soar.
It also helps you cross-sell more effectively by allowing to display recommended products as optional additions to the order. Moreover, you can use bundles itself as a recommendation, when users browse through the individual product pages. This way you upsell your products more effectively too. And, you can add all WooCommerce types to create product bundles.
WooCommerce Product Reviews Pro
Product reviews are one of the important determinants of conversion. A vast majority of eCommerce customers assert that they check reviews before making a purchase decision. This WooCommerce extension enhances your review strategy one notch higher. Basically, it offers additional discussion options and good filters to make your customers engage more with your store. In addition, you can accept photos and videos as part of a review, and include specific questions that would reveal specific details about the product. Furthermore, it let you accept standalone contributions from customers, without connection to a rating.
The sheer variety of plugins and additional functionalities is what makes WooCommerce a favorite among eCommerce platforms. With new plugins consistently coming to the market, it is important to be updated all the time. This article has compiled a list of some of the best free and premium WooCommerce WordPress plugins that you need to watch out in 2018. Let us know if you have any suggestions to enhance this list.