The Internet is full of both top-notch and poor content. For this reason, to stand out with your travel business, you should pay special attention to the content creation process. If you analyze the websites of travel agencies, then most of them will not differ much from each other. And it’s not about design but content.
How can a travel site prepare high-quality content? In this article, you’ll get tips on how to approach the process of creating content for your WP site in the right way.
Top 5 Tips for Travel Business Content Generation
How to approach content creation for your travel agency website? The functionality of the WP offers many opportunities for presenting content correctly and effectively. If you don’t know where to start, then below, you will find the top 5 tips that will allow you to properly approach the process of creating content for your travel agency blog.
Define the Target Audience
There is no doubt that you have researched your target audience and know what your client looks like. However, why not consider turning your travel business into a niche agency? To explain this idea simply, you can connect two niches and become a highly specialized agency in a rare direction. For instance:
- travel + concerts;
- travel+weekend;
- travel+food;
- travel+festivals;
- travel+fitness.
These are just some of the combinations with which you can find your niche. But if you decide to cover all of these areas, then such niche combinations will come in handy for the next tip.
Today, some blogs use just such narrow specializations. This is because you can get a loyal audience and sell the right services. For example, many can afford to travel exclusively on weekends. Therefore, today many agencies offer weekend tours. Also, the nomadic lifestyle is gaining momentum, which just removes the time frame regarding travel. Therefore, today there are tours to places that are quite unusual for ordinary travelers. Choosing a specific niche can be a good reboot for your travel agency, and make a direct impact on the content you will create.
Draft a Content Plan
In order for your travel site to be popular, you need to generate high-quality, useful, and unique content. In order for content to work, you need to create a content plan. You can use the niche combinations above to come up with interesting content for your audience.
How often should you publish articles? In order to determine the optimal number of publications, you need to test the reaction of your audience. But it is recommended to start with 2-3 articles per week. Also, as a result of testing, you will be able to determine when your audience is most active. Perhaps during the weekend? Then this is a great time to post commercial content.
Follow the Best Practices for Effective Content Creation
What is the essence of content that will bring results? When it comes to travel content, there are very similar articles in this industry today. Therefore, standing out with both quality and uniqueness is a must. Below are the most effective practices for outstanding content creation.
- Share practical advice (For example, how to save money on a tour, how to do something in a particular country.)
- Ensure the full match between the content and the title. (An article with the heading “The Best Universities in the Czech Republic” should list and describe the best universities in this country, instead of explaining how the educational process works.)
- Follow a clear text structure. (Your article should be easy to read, the reader should take all the information easily.)
- Focus on long reads. (Today, articles with a volume of 1000 words or more are especially popular. Such a volume is good not only for covering the topic but meeting the technical SEO requirements).
Remember that today users are looking for quality information, and search engines provide users with just such content pieces. For this reason, it is worth generating quality content that will bring you user loyalty and the right attention from search algorithms.
Choose the Right Theme for Your Blog
WordPress provides many interesting and even free themes for your travel website. Don’t just focus on commercial design, choose something more lively to win over your audience. Here are a few themes that can be a great choice for your website:
Norway
This is one of the most well-thought-out themes for a travel site. Everything is balanced here, the typography is clear, and there is a beautiful home page slider. By the way, this theme looks great on mobile devices and tablets. So you will not need to adapt the site design for the mobile version.
There are many useful widgets here, and you don’t even want to change their location because everything is thought out to the smallest detail. There is also a paid version of this theme, which accordingly has a slightly advanced design compared to the original, free theme.
Nomad
It’s also a good option which is worth your attention. You will get a slider on the main page and the ability to place 4 articles under the slider. Also, the theme implies the placement of an ad bar in a pretty convenient place. There is also a well-designed widget part, so this theme is quite suitable for your travel agency website.
Travelo
This theme is paid but is perfect for those travel agencies that want to focus on the blog. All the layouts of this theme really look great. The theme is made taking into account all modern trends in design, so it is quite a suitable option for a travel site.
Use WordPress Features for Effective Work
WP is one of the most convenient platforms for creating a website. Everything you need to create an amazing blog for your travel agency is here. It is worth using all the wide possibilities of this tool. What are we talking about?
Thanks to a wide arsenal of plugins, you can make your site effective. For example, using plugins, you can set up the function of instant translation into foreign languages, scheduled publications, social media sharing, instant placement of content in all your media, and so on. This approach can facilitate many processes and capture your audience.
Wrapping Up
WP offers all the necessary conditions to create a good website. Of course, you will have to work hard to create content but WP can still help you a lot. Use the tips from this article and become a content leader in your travel niche.
Further reading
