Last updated - July 29, 2021
A well-optimized website is the key to gaining more visitors and winning at the SEO game without having to run extensive ad campaigns or spend a huge amount of money.
It works in two-fold ways: ensuring that the user experience is smooth and boosting your SEO score as well. A customized WordPress website can help you immensely in this scenario. With it, you can build a responsive web design that lets you adjust content to different screen sizes and tailor the experience for the end-user.
After all, as a website owner or developer, you would want all your visitors to have a similarly smooth experience, no matter which device they are on. And it is an added bonus that such a web design directly affects your SEO and helps attract more users organically.
WordPress Responsive Web Design
If you are not familiar with WordPress and its web design features, we are here to help. WordPress is a website creation tool that is user-friendly, easy to work with, and quite flexible.
Approximately one in three websites are built on WordPress services, which powers more than 38 percent of all websites on the internet. Custom WordPress development lets you create a platform that addresses all your website requirements and adds features that make the visitor want to come back to your space again and again.
This open-source content management system (CMS) has themes and plugins that will make your website unique and increase its functionalities. Additionally, you can include multiple search engine optimization tools on your platform, all the while keeping your branding and visuals intact.
The basics of having an optimized website are visible online and display an attractive and efficient page that provides the best browsing experience. WordPress design services offer all of these, along with features like:
- Design flexibility: You can create a fully customized web platform with the functionalities of your choice.
- User-friendly CMS: The WordPress CMS is easy to understand and does not require technical skills to work with the dashboard and add or modify content.
- Powerful plugins: You can add plugins for custom forms, visual elements, sliders, and any other requirement. There are more than 50,000 free plugins that can be integrated with a WordPress website.
- SEO-friendly web design: WordPress is structured to make an SEO-friendly website, with keywords, metadata, permalinks, images, and other elements that can boost your rankings.
This platform helps boost SEO in multiple ways, as we will discuss now.
How WordPress Responsive Web Design and Development Benefit SEO
It is a known fact that a smooth user experience is rewarded by Google with higher rankings. Hence, a responsive website attracts more traffic and generates more leads. With WordPress, you can code your website from scratch or use its many themes or plugins to build a customized platform in your budget.
This kind of website design leads to faster load times and smoother functionalities. It also boosts SEO in many ways.
Lower Bounce Rate & More Mobile Traffic
The bounce rate of a website shows how many users decided to leave immediately after visiting a web page. It is an important factor for Google to decide a website’s search ranking.
A poorly designed website increases the bounce rate and drops the ranking. Using WordPress responsive web development for designing your website ensures that the layout is adjusted according to the device, which leads to optimized content display and lower bounce rates.
Another aspect of WordPress responsive web design is increased mobile traffic. Mobile browsing has taken over the internet, and more than 50 percent of all internet users use their mobile devices to view content. Responsive web design opens the door for all these mobile users and increases SEO scores.
By tailoring the page layout to the screen size, you can ensure better mobile traffic, more leads, and higher engagement on your website.
Better Navigation & Positive UX
User experience (UX) is a key factor in SEO. One simple and important requirement from any website is that users would be able to view the entire content on the screen and navigate it efficiently.
Studies have shown that a good user interface has the capability of increasing conversion rates by 200 to 400 percent. Hence, a positive UX is mandatory for your website.
This can be built by using WordPress’s responsive development tools that enable zooming, scrolling, and easy navigation on any device.
Elimination of Duplicate Content
Duplicate content is a very real possibility if there is a mobile version of your website. Google sees the two versions as different websites with the same content and penalizes you for it.
Installing a WordPress responsive web design helps solve this issue as only one URL is used across all devices. The content just fits the screen size and layout, without creating duplicate links or text.
A responsive design creates one location from which all link-building can take place. This makes SEO much simpler and more efficient and saves you the trouble of choosing backlinks from your desktop or mobile website.
Faster Load Time and Improved Site Usability
Since 2018, Google has taken the web page loading speed as one of the major SEO factors. Responsive web design helps in this by condensing the page for a mobile version and ensuring faster load time on any device.
Most users tend to bounce off a page that takes a long time to load. WordPress solves this issue through its responsive design that brings the loading time to less than three seconds.
Needless to say, faster websites stay ahead of their competition and receive more traffic. The site’s functionality is highly improved by scaling the content to devices and providing a consistent user experience throughout.
Better Integration with Social Media
SEO and social media go hand in hand, when it comes to building a marketing strategy. A WordPress responsive website enables easy sharing across all social platforms. You can share links on your social profiles and guide users back to your website, thereby increasing traffic.
This works across devices, i.e., a desktop user can share a link that a person can open from their mobile device or share it on their social app. The share button is easily available, and WordPress lets you smoothly integrate different platforms.
This way, you can draw traffic from multiple sources, which may lead to engagement and conversions. Ultimately, it increases your customer base.
Your SEO score can be improved drastically through a better website design. WordPress provides responsive web development options that are simple, time-saving, and efficient. If you think such website development is difficult, you can consult custom WordPress development experts to create a customized space for you on a limited budget.