How to Write a Persuasive Product Description for WooCommerce

Persuasive Product Description

Last updated - September 13, 2022

Are you struggling to write a top-notch product description for WooCommerce?

If this is your key concern, your search ends here.

In this guide, you will learn how to write a tailor-made product description for WooCommerce

That actually sells. Here you go!

1. Know your target audience

First things first!

Before diving into the writing phase, you must know your target audience. You should clearly

Understand who will visit your site and read the descriptions.

This step will help you write a product description that fits your audience’s needs. In a nutshell, Document your ideal customers.

Remember, the finest WooCommerce product description addresses your target buyers directly.

This will help you adopt a conversational tone for communicating with ideal buyers.

Hence, you should start by imagining your target audience. What type of words do they use?

What are their pain points?

These things will attract readers.

2. Enlist your product’s information

You cannot plan to write top-quality content for your product if you do not know what you have to tell your target audience.

You have to pen down your entire product’s information.

This includes:

  •  Specifications
  •  Benefits
  •  Manufacturing date
  •  Expiry date
  •  How to use it
  •  Seller information

It would be best if you create a checklist of these points. In this way, you can mark them one by One once you have written.

Plus, you should also find your transactional keywords to drive traffic and increase sales. Try using standard keyword research tools like Ahref, SEMrush, etc.

Once you have all this information in hand, now is the time to start writing.

3. Use an online notepad to craft keyword-centric content

Paste your transactional keywords into an online notepad tool. Start writing SEO-optimized titles and subtitles in a top-level online notepad free tool. This tool will help you write a winning product description for WooCommerce.

Persuasive Product Description

It is a lot more than an old-fashioned notepad. Using this online notepad tool, you can check the word count of your WooCommerce product description. In this way, you can stay within the actual word count limit.

With its “Rich Text Note,” you can format your content. You can:

  • Craft appealing headings
  • Change the font
  • Use font family
  • Bold the text

Writing a scannable copy makes your description easy to read. Accordingly, it is always wise to incorporate bullet points in your description. Hence, this notepad tool helps you make your content easy to read and scan.

You can also lock your product description so that no one else can read it.

4. Surprise your readers with product benefits

People often become overwhelmingly happy about selling their products and describing their products’ killer specifications.

Unfortunately, potential buyers do not take a keen interest in specs and features. Instead, they want to know what is actually in it for them – how it will brush away their major challenges. So, you have to mention the benefits of each of the specifications and features in your description.

 How can your specific product help people to be more productive?  What glitches can your product solve for them?

Write around these questions. Avoid selling your products in a mediocre way. Instead, sell your own experience.

5. Focus on 4Cs

While crafting product descriptions for Woo-Commerce, you need to consider the 4Cs of copywriting. What is the 4Cs formula?

  • Conciseness

Avoid stuffing irrelevant content in your description in order to increase the word count. Instead, you have to use fewer words to explain your product effectively.

  • Compelling

Your written copy should address customers’ pain points and expectations. Convince them that your product is the best fit for their challenges.

  • Credible

Your information should be accurate.

  • Clarity

Avoid using complex language in your content. Instead, you should clearly craft descriptions.

So, nail your product description by including these 4Cs in your copy.

6. Focus on SEO

You cannot drive more leads to your business without focusing on SEO. You need to attract more and more customers to your page.

Persuasive Product Description

Your copy should appear in the SERPs so that the people read it. Include keywords in your meta title, description, and alt text images.

Plus, you should also use long-tail keywords in your copy. Using these keywords in your copy helps you stay ahead of the competitors.

Most importantly, avoid stuffing keywords in your copy. Use them naturally!

7. Paint your product’s image in readers’ mind

Remember, people want to buy products when they feel them. When you are selling products online, web visitors cannot hold them in their hands.

You need to paint your product’s image in their mind. Let your potential readers imagine how it would feel to own your product.

Appealing to your readers’ imagination is one of the best copywriting techniques.

8. Include a “How to” section

This is one of the most ignored sections in product description writing. How can you make your product description win without considering these elements?

  • How to wash it
  • How to install it
  • How to apply it
  • How to use it properly

Will you ignore adding these elements to your description?

Absolutely not!

9. Incorporate sensory words

You can pique readers’ interest by including sensory words in your copy. If you want to give an emotional touch to your content, you should add vivid adjectives and sensory effects to it.

10. Cut off all the unnecessary chunks

Your goal should be to educate your readers with your product copy. So, eliminate all the unnecessary words, phrases, and sentences irrelevant to your copy.

When writing a product description, putting yourself in the readers’ shoes would be best. Do not distract your readers by using filler words.

11. Write a powerful CTA

Do not forget to add a solid call-to-action (CTA) to your content. Include compelling CTAs in your descriptions, such as:

  •  Learn more
  •  Get yours now
  •  Let’s get started

Analyze your product’s benefits for creating an excellent CTA.

Final thoughts

When readers’ expectations are fulfilled, they are more likely to purchase your particular product. Therefore, you need to follow these eleven tips to write a well-knit product description that actually converts.

So what are you waiting for?

Start writing your product description for the potential prospect. Rest assured, nothing will stop you from generating more leads for your business.

Further reading


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