Karthik, the co-founder of Luru, brings decades of experience in scaling SaaS companies. He has worn multiple hats in his career—crafting products, coding, and managing the topline. With a history of overcoming challenges in CRM data collection and sales process automation, he and his team transformed their struggles into Luru. Bridging the gap between CRM data and sales, Luru makes sales processes more easily adopted, and CRM interactions frictionless, reinventing how revenue organizations operate.