Last updated - August 17, 2023
Are you looking to take your Shopify store to the next level and expand your online presence? Look no further than social media marketing. With billions of active users on various social media platforms, tapping into this vast audience can significantly benefit your business.
Keeping this in mind, we’ve compiled a list of the best social media marketing plugins for Shopify to help you maximize your social media marketing efforts. These plugins will assist you in reaching a larger audience, increasing brand awareness, and eventually increasing traffic and revenue.
In this article, we will explore the top 8 social media marketing plugins for Shopify and how they can benefit your business.
Why Social Media Marketing?
Social media has ingrained itself into our everyday lives and offers businesses great opportunities to engage with their target audience. You can increase brand recognition, communicate with customers, and direct traffic to your Shopify store with the correct social media marketing strategy. The following are some major advantages of social media marketing:
- Reach a wider audience: Social media networks have billions of active users, giving you a vast audience of potential clients.
- Increase brand visibility: You may expand your audience and boost brand awareness by marketing your products and services on social media.
- Drive traffic to your store: Social media marketing can help increase the likelihood of conversions and sales by increasing footfall.
- Engage with customers: Social media platforms provide you the opportunity to engage with your customers, clarify their inquiries, and connect with them.
- Boost customer loyalty: You can boost customer loyalty and the number of repeat customers by regularly connecting with your audience and creating quality content.
The Top Social Media Marketing Plugins for Shopify
Now that we understand the importance of social media marketing, let’s dive into the top social media marketing plugins for Shopify. These plugins are designed to streamline your social media marketing efforts, automate tasks, and enhance your overall strategy.
Outfy is a robust social media marketing plugin that may help increase the visibility of your Shopify store. Outfy allows you to market your items across multiple social media networks, reaching thousands of prospective buyers. The plugin lets you build a configurable daily post schedule to ensure that your content is shared regularly across social media networks.
Outfy also offers professionally created theme templates that can be modified to match your brand identity. Furthermore, you can use Outfy to add relevant hashtags to your postings, making it simpler for shoppers to locate your items and improving your social media traffic.
Key Features of Outfy:
- Use Facebook, Instagram, Twitter, Pinterest, and Youtube to market your products.
- Create captivating content, such as product collages, animated gifs, videos, and sale advertisements.
- Create and post content on social media platforms automatically
- Improve the hashtags you use for your products in order to reach a wider customer base.
- Custom templates help in creating eye-catching promotional content.
Price: The basic version is free to use and can be bumped up to a premium plan, which starts at $15 per month and goes up to $52.50 per month.
Social Media Icons by powr.io is a versatile plugin that allows you to create and customize social media icons for your Shopify store. With this plugin, you can add official social media icons for platforms like Facebook, Instagram, Twitter, YouTube, and more. The icons can be customized to match your store’s design, including background, shape, effects, and display style.
Social Media Icons also lets you add eye-catching animation effects to your icons, attracting visitors’ attention, and increasing clicks. By linking your custom icons to your social media profiles, you can easily promote your online store and grow your customer base. The icons created with this plugin are mobile-friendly and compatible with all devices, ensuring a seamless user experience.
Key Features of Social Media Icons:
- Choose from a large library of official social media icons for various platforms like Facebook, Pinterest, Instagram, Etsy, Whatsapp, and more.
- Customize the appearance of your icons and its background using a variety of designs and themes.
- Add animations to make your icons pop-out and grab attention.
- Convert the social media icons into sticky keys.
Price: The basic version is free to use and goes up to $13.49 per month for the pro version. If you wish to buy the business plan, it comes with over 60 apps by powr.io and is priced at $89.99 per month.
Minta Social Media Video Maker allows you to create professional social media videos and design image posts using customizable templates. With features like content scheduling and branded visuals, Minta helps you create eye-catching social media posts that resonate with your audience.
The app also enables you to embed videos on your product pages, enhancing the overall shopping experience. This is an excellent tool for Shopify store owners looking to create visually appealing social media content and boost their brand presence.
Key Features of Minta Social Media Video Maker:
- Schedule posts in advance for consistent content
- Create unlimited AI social video advertisements and creatives for your products.
- Automatically upload videos with the help of the video background social media planner.
- Integrate with platforms like Facebook, Instagram, Pinterest, and TikTok.
- Utilize over 200 video templates to create AI product video banner ads.
- Ensure that your social media videos fit the appearance and feel of your brand.
- Include professional and relevant music in your videos.
Price: The basic version of the plugin is free to use and has limited features. If you wish to utilize the full power of the plugin, you may choose from one of the three premium plans that range from $35 per month to $499 per month. Additionally, the plans come with a 7-day free trial.
Instagram is a popular platform for showcasing products and sharing visual stories. You can quickly and easily display your Instagram feed on your Shopify store with the Instafeed plugin from Mintt Studio. You can also tag products in your Instagram posts using Instafeed, which transforms your profile into a shoppable gallery.
Instafeed aids in boosting engagement and increasing revenue by highlighting user-generated content and enabling direct sales of goods. For Shopify store owners hoping to use Instagram to boost sales and interact with their audience, Instafeed is a must-have tool.
Key Features of Instafeed:
- Show posts in grid or slider format, including images, reels, and videos.
- The layout may be customized manually or set to automatic configuration.
- The app provides mobile-friendly layouts.
- Create shoppable Instagram feeds by including several product tags in your posts.
- Organize and filter your posts using hashtags.
Price: The plugin has a basic version that is free along with two premium versions with the highest tier being priced at $19 per month.
Social Boost is an effective tool that allows you to increase activity on your Shopify store by running freebies, sweepstakes, and instant win campaigns. You may use this app to create interesting campaigns that give your customers the chance to win fantastic rewards. Customers may engage with the store and get free offers if they meet the conditions by participating in the campaigns.
Social Boost automatically creates coupons for the winners, saving you time and effort. The plugin also lets you choose the start and end times for instant win campaigns, which creates a feeling of urgency and encourages people to engage more frequently.
Key Features of Social Boost:
- The plugin allows you to create custom tournaments and contests with rewards and giveaways.
- The plugin is compatible with MailChimp, Facebook, klaviyo, Active Campaign, judge.me, and Instagram.
- Select the start and finish time for instant win campaigns.
- Deliver emails to notify customers about giveaways.
- Available in over 13 languages.
Price: The basic version is free and supports up to 50 users. If you want to expand the functionality and user count, you may select one of the premium plans, which go up to $29 per month and can manage a maximum of 1000 users.
Widgetic (Social Media Grid) is a robust plugin that enables you to make a grid of real-time social media posts for your Shopify store. Your website can become more dynamic and engaging by connecting with your audience through multiple social media platforms using this plugin.
By displaying the latest social media updates on your website, the plugin gives you the ability to encourage your visitors to make purchases. You can build a lasting relationship with your customers and increase sales by sharing user-generated content.
Key Features of Widgetic (Social Media Grid):
- Encourage customers to spread the word about your products and interact with your brand.
- Build a stronger connection with customers through user-generated content.
- Display social media posts in a grid format on your website.
- Configure the style and layout of your social media grid.
- Customize the UI to match your brand identity.
- Widgetic supports various content types, including user media, hashtags, and liked posts, ensuring that you can display the most relevant and engaging content.
Price: The plugin provides a free version as well as a premium version priced at $3.99 per month.
With the official Facebook & Instagram app, you can easily sync your products from your store to your Facebook account. This integration allows you to sell and promote your products directly on Facebook and Instagram shop, creating a seamless shopping experience for your customers. The app also provides a variety of templates for setting up effective Facebook advertising campaigns, including audience-building and dynamic retargeting campaigns.
This plugin is essential for store owners looking to expand their reach and drive sales through Facebook and Instagram.
Key Features of Facebook & Instagram:
- Discover more about the top-performing products and tagged content in your store.
- Set up a conversion pixel to improve ad performance.
- Set up your store quickly and easily with a single account.
- Sell from a single inventory that syncs with your shop automatically.
- Meta provides email and live chat support.
Price: The plugin is free to use, but you will be charged for any additional services you choose.
Social Media Icons by Elfsight is an essential tool for Shopify store owners to add social media icons to their websites. With this plugin, you can choose from over 50 predefined social media icons for platforms like Facebook, Instagram, Twitter, and more.
The icons can be easily customized to match your store’s design, including size, color, and style. You can also add engaging animation effects to attract visitors’ attention and increase clicks.
Key Features of Social Media Icons by Elfsight:
- The plugin works with TikTok, Instagram, Facebook, Twitter, WhatsApp, and LinkedIn
- Provide a highly customizable design for your icons.
- You may easily modify the appearance of your social media icons.
- Use custom icons as buttons to link to any site.
- Social media icons are mobile-friendly.
- Create floating or inline icons
Price: The plugin is priced at $3.99 per month and includes a 7-day free trial.
With the right social media marketing plugins for Shopify, you can enhance your online presence, reach a wider audience, and drive more traffic and sales to your store. Whether you want to automate your social media posts, display real-time social media feeds, or customize social media icons, there is a plugin available to meet your needs.
Remember, successful social media marketing requires consistent effort and a deep understanding of your target audience. With the right tools and strategies, you can create a strong social media presence and achieve your business objectives.
We hope this post has given you an insight into the best social media marketing plugins for Shopify!