Last updated - November 10, 2023
It may seem like a marathon to grow a company. Bringing a business up to speed might occasionally take months; however, giveaways can be a powerful tool for helping you achieve your objectives. This is because it can draw more potential clients to your company, allowing you to reach a larger customer base.
This blog offers a detailed how-to for organizing and carrying out the ideal giveaways in order to grow your Shopify business.
What are Giveaway Contests?
If you are new to the world of eCommerce, you might be wondering what these giveaways are. Simply described, giveaways are a marketing effort in which a company offers rewards or prizes to one or more individuals who perform a series of prearranged tasks.
Giveaways and contests can come in numerous forms, from social media competitions to email sign-up campaigns to product giveaways. The idea is to select an incentive that will appeal to your intended demographic and to develop a set of entry conditions that will stimulate involvement with your brand.
Benefits of Running Giveaways and Contests for Your Shopify Business?
Community Building
A properly managed giveaway contest is an excellent way to attract people from various backgrounds and build a unique community around them. People might not know about a brand or a business until their family, friends, and social cliques tell them about it, and a giveaway contest would undoubtedly help them do just that.
When discussing the advantages of social media contests, it is impossible not to include community building. Consider how much time firms spend developing communities in their immediate surroundings.
Incentivize to Grow Followers
In the digital age, the term “followers” has taken on a new and powerful connotation. Simply put, the more followers you have across your company’s social media profiles, the better your company performs.
A giveaway contest is an excellent approach to attracting new followers to your social media profiles. It provides them with a compelling incentive to participate and incentivizes their activities in exchange for a chance to win the social media contest reward you are offering.
Brand Awareness
A giveaway contest is an excellent technique to raise awareness about a product or a website. This is because intelligent giveaway platforms such as Binkd include a “share” option that users may utilize to share with their friends. It encourages the contestants to spread the news.
For example, Leneys, a women’s clothing firm, began doing business on Facebook in 2011, but less than 500 people knew about them. The company chose to organize a Facebook contest to raise awareness of their page. Their Facebook campaigns were promoted with Facebook ads, and individuals began sharing the contest with their friends, and before they even realized the company had more than 21,000 likes for their products — most of which were converted into business.
Grow Your Subscribers
One of the easiest ways to persuade people to subscribe to your email newsletter is to have a social media contest. Social media contest platforms such as Binkd have a lead capture form that fans must fill out in order to participate.
Entrepreneurs today understand that screaming amid a random throng of people might not be the best way to go. Yes, as previously stated, you will raise brand awareness, but if your product is not appropriate for the audience, you will most likely not be noticed even if you promote it multiple times.
Better Sales
After raising awareness and expanding your subscribers, the logical and required progression of your contest’s benefit is to increase your sales. Contests are an excellent approach to convert your business leads into valuable consumers, especially since the winners have just tested your product for free and would most likely return to purchase more if it meets their expectations.
7 Steps to Create Giveaways to Drive Sales?
Define Your Goal
You must first determine your goals before developing a giveaway plan. Running a contest without an objective is worthless. Your giveaway contest should be relevant to your company’s goals and fulfill a need. Here is a list of predetermined goals businesses have used giveaway contests for in the past.
- Grow brand awareness
- Increase sales
- Improve web traffic
- Build a customer base
- Promote products and services
- Improve social media traction
Choose a goal that corresponds to your company’s current needs and tailor your giveaway strategy to it.
Create the Rules for Your Giveaway
Once you have defined the goals of your giveaway contest, it is time to start setting the rules. Why is this so significant, you may wonder? Well, clear rules help ensure that your campaign is fair and legal. Furthermore, they can assist you in avoiding future misunderstandings or problems.
Here are a few tips to create the most definitive rules for your giveaway contest.
- Make sure the rules are precise: Your giveaway guidelines should be simple and clear, with no opportunity for misinterpretation.
- Make use of commonly used rules to begin with: Most giveaways follow the same set of guidelines. For example, you’ll probably want to describe the age or location limitations for entrants, the methods for entering the competition, and how the winner will be picked. So, it is recommended that you start with them.
- Use an existing template and legal guidelines: There are numerous resources accessible online to assist you in developing a legally compliant set of guidelines. There are several websites that provide templates and legal guidelines, and you can contact a legal specialist if necessary.
Set the Giveaway Prize
Freebies are always welcome, but you’ll need something more alluring to entice people to enter a giveaway competition. To offer something that your target audience doesn’t value and anticipate a high turnout is ridiculous.
Make sure your offer is consistent with your giveaway strategy and corporate objectives at all times. Do you want to improve sales, gain more followers, spread the word about your business, or generate excitement about a new product? Offer a reward to draw in potential customers.
There are a variety of things you can finalize as giveaway prizes, such as.
- Cash gifts
- Gift cards
- Free shipping
- Complimentary products
- Discounts
- Buy-one-get-one-free offers, etc.
Choose a Giveaway Tool
Once you’ve decided on your prize and the regulations, it’s time to pick the best giveaway tool or software to support your campaign. Fortunately, Shopify offers a ton of alternatives to make this process simple. Let’s examine some of the most well-liked applications and tools, as well as their main characteristics and advantages.
Social Boost Giveaways Contest
An incentive platform called Social Boost may assist you in growing your email lists, customers, recommendations, leads, audience members, sales, return visits, consumer insights, engagement, and other metrics. To do this, businesses offer promotions such as freebies, competitions, sweepstakes, instant win games, referral programs, viral share campaigns, and post-purchase campaigns.
ViralSweep Giveaways Contests
With ViralSweep, it’s simple to create and manage sweepstakes, events, giveaways, raffles, and other interesting promotions right inside your Shopify store and other websites. Using ViralSweep, you can quickly and easily collect user contact information, such as email addresses, phone numbers, and other specifics, from anybody who participates in your competition, giveaway, or sweepstakes using any type of device.
Giveaway Ninja
What if you could effortlessly convert your visitors into more customers? Launch a giveaway using GiveawayNinja to expand your email and SMS subscriber base, get new recommendations, and boost sales through viral social sharing. Increase conversion rates, attract more referral traffic, and gain social media followers to make the most of every advertising money invested.
Gleam Competitions
You can set up campaigns utilizing a variety of entry options with this robust giveaway and contest tool. It’s simple to make giveaways that appear professional thanks to the campaign templates and Shopify direct integration. Some of its unique features include user-generated content gathering, photo contests, and viral share action.
Determine and Develop Your Giveaway Page
A landing page for your giveaway is a special page where visitors can learn more about it and enter to win. This page should encourage visitors to enter while also providing all the required details, such as the prize, deadline, and entry requirements.
Consider utilizing compelling language that emphasizes the advantages of entering, eye-catching photos that highlight the prize, and obvious calls to action that point them in the direction of the entry form to build an effective landing page.
Be mindful of the importance of simplicity when creating your landing page. Use a straightforward layout that is free of clutter and other distractions. Examine effective samples from other brands to find ideas for your own landing page. Look for pages that effectively express the worth of the reward and are visually appealing, simple to understand, and easy to navigate.
Examine effective samples from other brands to find ideas for your own landing page. Look for pages that effectively express the worth of the reward and are visually appealing, simple to understand, and easy to navigate. Here are a few examples of how it should look.
Colourpop
Back to School
Muddy Bites
Launch and Promote the Giveaway
Once your giveaway is set up, it’s time to spread the word and generate interest. After all, if no one knows about a giveaway, what good is it? First things first, make sure you are advertising your offer through a variety of platforms.
Avoid depending just on one technique, such as sending out an email blast, as not everyone may receive it. To spread the news widely, use email, social media, and even advertising.
You can advertise your giveaway by using popup windows on your website. Even if visitors are not exactly on your giveaway landing page, you can use a popup builder to design the ideal popup to inform them about your giveaway while they are still on your website.
Monitor the Contest, Declare a Winner, and Follow Up on Your Giveaway
As soon as your giveaway is up and running, it’s critical to monitor it to make sure everything is going according to plan. You will be better able to spot any problems or queries raised by participants and take the appropriate action to verify that the rules are being followed.
Monitoring your giveaway contest will help you assess the performance of the participants and determine a winner. Once you have the winner, make a grand announcement about the same and follow up on promptly providing the prize at the earliest.
Also, get feedback if possible and encourage the winner to post a review about it on your giveaway webpage; this will help attract more customers to participate in the contest and grow your sales eventually.
Conclusion
Giveaways have the potential to be an effective strategy for boosting traffic, boosting sales, and raising brand awareness, but they need to be well-planned and carried out to be effective. You can design fun and interesting gifts that attract your target audience’s attention and yield quantifiable results by using the appropriate tools and techniques.
So, what are you waiting for? Start your own giveaway on Shopify right away by putting these suggestions into practice.
