Last updated - November 29, 2023
Social media campaigns are a significant part of successfully advertising and marketing your business to customers and leads. However, this form of marketing comes with its challenges, such as blocked IPs, banned accounts, and more. Mobile and residential proxy servers are the ideal solution to these challenges. We understand if you want to know more before you decide to buy residential proxies, so we look into how this software helps advance and enhance your campaign.
The Use of Proxies in Social Media Automation
Social media platforms like Instagram, TikTok, Twitter, and Facebook are notorious for restricting the number of accounts one IP can have, Instagram has more than most. Unfortunately, businesses often need multiple accounts for different branches, divisions, or brands under a single umbrella.
Business owners buy residential proxies to help them overcome these IP bans. The proxy servers ensure the social platform doesn’t pick up and that the same device manages all the accounts. Another thing that social platforms do is filter any automated activity. The reason for this filter is to try and remove malicious bots and spam from the site and better protect their users.
Automated comments, likes, votes, shares, views, and mentions are the best ways to grow your business account in the beginning. More interaction and activity on an account can raise its visibility and get actual users to interact with it. However, these platforms detect this automated activity and think it’s a malicious bot, so they ban your IP address.
Using a proxy is an excellent way to ensure you don’t get banned and can fully automate your marketing. It can also help you unblock a previously banned account by bypassing the IP it blocked. It further allows you to take bulk actions, like commenting, sharing, and liking various videos, posts, and other content, without the platform picking up on it as suspicious behavior.
Other Benefits of Using Proxies
Besides making automation easier, there are also various other benefits to using a proxy for social media marketing. The following uses are available to employers who buy residential proxies for their business:
- Scape public data: Proxies help you remain anonymous while using a web scraper and keep it from getting banned by website and Internet detection software. This way, you can collect publicly available information within a few hours instead of after a lengthy research process. It helps you understand competitor pricing and deals and whether there’s a niche or gap in the market you can target.
- Gives access to more geo-locations: With proxy servers, you can set your geo-location to any location you want. This tool helps you target a specific market with ads, enter a new market, or see market-specific offers from competitors.
- Keep your online activity anonymous: Many reasons exist why you want to browse the internet or web scrape anonymously. The primary one is to ensure no confidential information is leaked or made vulnerable through your digital footprint. As a proxy changes your IP address, it makes tracking it extremely difficult, which means your information stays safe on your servers.
Best Types of Proxy Servers
Proxies are independent servers that reroute and send requests in your stead. In this way, you don’t need to directly interact with the website online, leaving no digital footprint behind for hackers to track. However, there are various proxies, each with an ideal purpose. The below ones are the best for your automation.
Residential
Residential proxies use home device IP addresses ISPs assign. As such, the IP address assigned to you looks like a natural person connecting because it belongs to an actual home device. This way, it’s almost impossible for websites to detect the use of a proxy.
It’s ideal for automation, as you want the activity to look as realistic as possible to help prevent bans and blocks. It’s also extremely safe, as there’s almost no way to detect your original IP address, and it can link you to almost anywhere in the world through home devices.
Mobile
Mobile proxies are similar to residential ones in that they use home devices’ IP addresses and connect to actual cell phone towers. This way, it also looks like a real person connecting, making your automation more reliable and secure.
The IP addresses you use with mobile proxies are also kept within a pool of other IP addresses of actual social media users, making you blend in. It also makes a social operator think twice about banning the IP, as it could potentially be a real user.
Advantages and Disadvantages
Like with any software and tool, there are advantages and disadvantages to using a proxy server when running social media campaigns.
Pros
Some of the primary pros are:
- Able to automate social media without IP bans
- Keeps your IP address anonymous
- It lets you create multiple social media accounts
- Enables access to different geo-locations
- Helps keep data scrapers safe and ban-free
Cons
Some of the primary cons are:
- Free proxy servers aren’t reliable
- It’s more expensive to buy residential proxies
- Your proxy provider can still see your original IP address
Using Proxies to Enhance Your Social Media Campaigns
Proxies are an excellent way to help enhance your social media campaign, with automation becoming more manageable. Account managers, business owners, and employees benefit from this software, and you can launch a successful campaign without worrying about the challenges that can crop up. Further, proxy servers have various other benefits than just for social media, making it a good business tool.
