Last updated - January 30, 2024
Marketing as we know is all about getting to know your customers better, understanding their needs and behavior, bridging the gap with an optimum strategy, and offering the best deal for a better ROI. In better words, it is a cyclic loop that runs, improvises, and succeeds based on feedback driven by data. Marketing analytics help analyze these large chunks of data points collected over time from your customers for better insights to improve the entire marketing funnel. As accurately said by Carly Fiorina, Politician and Former CEO of HP
“The goal is to turn data into information, and information into insight.”
These analytics tools for marketing automates data collection and aggregation across various channels. With effortless data tracking, it becomes easier to focus on analyzing them and help internal stakeholders make better business decisions. These tools also ease the process of manually logging in, exporting, and uploading data on static spreadsheets. Thus making it easier for different teams to access this data in real-time for different customer journeys.
Marketing Analytics: Understand How It Works?
Analytics tools for marketing help you trace data from customers, track performance over time, and improvise your strategy for quantitative results. This data can be traced via customers directly, surveys, A/B testing, organic content interaction, or paid ads. Also, by tracking key metrics like web traffic, page views, click-through rates, etc., marketers get a clear picture of the strategies that worked and the cause behind the ones that failed. Hence these tools help the marketing team understand the health of their marketing strategy and accordingly craft future campaigns.
Some of the marketing analytics tools may focus on individual marketing channels, such as social media, email, or ad campaigns, while others may analyze all your marketing data holistically for a detailed overview. With these insights, it becomes clear which path to choose for future campaigns for maximum success. The need for various types of marketing analytics tools varies as per marketing strategy and business goals.
Importance of Analytics for Marketing
With the data-driven marketing approach, you can achieve higher efficiency per campaign. You can also make better strategies and get things done faster. Moreover, the overall operations and customer experience also elevate to the next level. With marketing analytics, your team can better engage with your customers and boost your marketing campaign performance in real time.
Marketers can assess each channel precisely, track records over time, and gauge the effectiveness of these approaches to get a long-term impact on business overall. These campaigns can further be optimized based on data history, competitor research, and understanding the pattern in the customer buying journey.
Marketing analytics gives you a clear picture of the gaps that you can tap into for maximum benefits. With effective use, these insights can help your business grow faster with a more focused approach. Marketing analytics broadly helps you to,
- Improve User Experience by catering to customers’ needs and increase the potential for leads to become potential customers
- Help calculate the monetary gains or ROI attributed to specific marketing campaigns
| ROI(Rate of Investment)=(Net Profit/Cost of Investment)*100 |
- Help plan data-driven future marketing campaigns
Top 9 Marketing Analytics Tools for Detailed Insights and Better Return On Investment(ROI)
We have curated a list of top-rated analytics tools with core features and strengths for your business. These tools are highly trusted and integrate easily with your marketing stack. Let us dive in for more details,
1. Semrush
Semrush is one of the top-rated analytics tools that specializes in keyword research, search engine optimization, content marketing, and backlink analysis. It also offers an all-in-one marketing toolkit for PPC, SEO, and social media. The tool is simple to use, improves your organic search performance, and keeps you informed about content marketing strategies. Using Semrush you can also improve the Click Through Rate of your PPC ads and improve the performance of your social marketing campaigns.
More information about the tool,
- The tool integrates well with Google Analytics, Google Ads, Google Search Console, different social media platforms, and tools like WordPress, Zapier, or Trello
- Semrust proves most beneficial to the Content Marketing and SEO Teams
- Price plans of Semrush begin at $129.95 per month, along with a 7-day free trial(PRO)
2. Crazy Egg
Crazy Egg is an efficient visual analytics platform that focuses on understanding user engagement through heatmaps, scrollmaps, and user recordings. It tracks and optimizes website visitor behavior so that you can improve the user experience, increase your conversion rates, and boost your market presence.
More information about the tool,
- It is essential to use Google Analytics and Crazy Egg together for comprehensive insights
- Crazy Egg offers valuable Click Mapping, Scroll Mapping, and Powerful Segmentation Capabilities
- Price plans of Crazy Egg start with STANDARD Plan at $49 per month, with a 30-day Free Trial
- You can also sign up for a 30-day Trial for a basic understanding
3. Google Analytics
Google Analytics is a comprehensive web analytics tool for tracking data for your website and apps to create reports that offer insights into your business. It analyzes user behavior and conversion metrics in depth. Google Analytics is a self-service business intelligence platform and is considered the entry point for marketing analytics for millions of websites.
More information about the tool,
- Google Analytics integrates well with any website or landing page and countless marketing and sales analytics tools as well
- The tool is extremely beneficial for anyone who needs in-depth traffic or audience insights for their website. You can also track the internal search data, traffic sources, audience demographic data, and more
- The best part is Google Analytics offers all its features for free, allowing anyone to analyze their marketing data and website visitors regardless of their budget
4. HubSpot
HubSpot is an excellent tool for inbound marketing and sales platforms with built-in analytics tools. The tool has expanded its CRM solution to support marketing, sales, and customer support teams. It is user-friendly and comes with integrated sales and marketing data powering dashboards that make reporting easier with custom reports.
More information about the tool,
- The tool integrates well across multiple platforms and business functions
- HubSpot has the most benefits for inbound marketing and sales teams, owners of small-to-medium-sized businesses who require an all-in-one solution offering multiple features
- Price plans for this powerful tool begin at $800 per month for Professionals
5. Mixpanel
With Mixpanel, you can easily focus on product and user behavior analytics. The tool is a self-serve analytics platform that primarily works on SaaS products, allowing product managers and marketers to get detailed visibility on product user behavior and improve conversion rates to forecast and improvise product roadmap decisions.
More information about the tool,
- Mixpanel is most beneficial for Product Owners of SaaS products and Marketers for tracking conversions
- Mixpanel offers a FREE Plan for beginners and a Paid Plan starting at $20/month for deeper analysis
6. Ahrefs
Ahrefs is a comprehensive Search Engine Optimization tool used by digital marketers, SEO professionals, and website owners to get better insights into their websites. Using this tool you can easily analyze and optimize your online presence. It offers detailed insights into how well each page, image, content, alt-description, and keyword is performing. The tool’s crawler analyzes your site with a health check-up of all pages for optimization.
More information about the tool,
- The tool is excellent for in-depth site audits and effectively performs competitor analysis to gauge content gaps
- Ahrefs proves most beneficial for Content Marketers and SEO Teams
- Price plans of Ahrefs start at $99 per month to begin with your analytics journey
7. Moz Pro
Moz Pro is an SEO analytics tool for tracking search engine rankings, keywords, and backlinks. It helps you gather data on your site’s Rankings, Page Optimization, Site Crawl, and Link Metrics to help you implement your own SEO strategies. Moz Pro Campaigns can help you find errors on your site that could be affecting your visitors’ experience.
More information about the tool,
- The tool comes with key features like Link Explorer, Keyword Explorer, and Rank Tracker, which help businesses improve their search engine visibility and optimize content for better rankings
- Price plans of Moz Pro begin at $79 per month as Standard Plan
- You can also start your 30-day Free Trial without any hassle
8. Google Search Console
Google Search Console is a free feature by Google that helps you monitor, maintain, and troubleshoot your site’s presence in search results by Google. The tool helps you understand and improve how Google sees your site. The main purpose of Google Search Console is to trace the indexing and performance of your website and web pages on Google.
More information about the tool,
- The tool helps webmasters check indexing status, search queries, and crawling errors and optimize the visibility of their websites
- It is an essential tool for Website Owners and SEO Professionals
- Google Search Console is a FREE service by Google
9. WooCommerce Analytics(for e-commerce)
WooCommerce Analytics is a tool specific to e-commerce platforms and provides insights about your online store performance. The tool helps manage your store with efficient reporting, data analysis, customer behavior tracking, and product performance analysis. You can download all data to CSV, and add it to a customizable dashboard to track all the key metrics of your site.
More information about the tool,
- The key aspects of WooCommerce Analytics include sales overview, customer and order tracking, monitoring inventory and stock-related metrics, tracking usage and impact of coupons, and much more
- The tool is tailor-made for businesses having online stores, thus helping improve product offerings and marketing campaigns
- The tool comes integrated with WooCommerce for free
Make Analytics Your Key to Optimum Results
With the above tools, you can track and aggregate the performance of your marketing campaigns into one place. These marketing analytics tools help you run analyses and gain valuable insights backed by data to plan a more effective strategy. You can further analyze these numbers using Excel sheets or through visual representation like graphs or charts and further run regression for best results. These insights will eventually help you to make strategic decisions, generate better returns, and gain confidence from your marketing attempts. For more valuable insights, partner with us!
