Last updated - January 8, 2024
SEO is a great way to optimize the marketing strategy and it has always been so. Nevertheless, any strategy could not function perfectly for an extremely long time, there should be some modifications and changes. That’s why, there are great methods that worked later but are not appropriate in 2024.
When following some methods in 2024, you may lose a huge part of your budget, and also waste efforts and time spent on a project that no longer functions.
Here you will get the most relevant info about those strategies that no longer work and your plan with WordPress VPS or any other CMS will be more cost-effective than usual, interested? Then let’s dive into this topic!
- The More Recent the Content the Higher it Ranks
The method of writing new articles regularly, just to rank better, is no longer relevant. Don’t get me wrong, content creation matters and it is really important, though you’d better pay attention to the novelty of the texts rather than to the quick production of any content.
This fact was shared by Google in 2011, so you can imagine how many people are still following old methods that have been irrelevant for almost 12 years. Fresh ideas are in priority because everything is so rapidly changing and evolving nowadays.
If you have written an article “Top 5-star hotels in Croatia” in 2018, of course, it will be considered irrelevant and won’t be rated high. The trick is to make a couple of small changes so that the information in the same text will be updated in 2024 and now you have a new text. There is no need to pay for the creation of the new text and it will definitely save you time.
- Huge Companies Profit from SEO
There is a huge misunderstanding that if you are a small organization, you don’t need to invest in SEO because you cannot compete with huge corporations. Small businesses tend to neglect SEO due to budget comparison with big businesses. However, budget is not the main point.
As a small company or blogger, you can drastically increase your visibility, by making really simple steps such as checking keywords and using them, regular content creation (even one short article is okay), and on-page optimization. Only these simple steps will increase traffic and you don’t need any big investment or serious strategic planning.
- Keyword Density is Vital
Studies show that a high density of keywords is useful, but it can also harm your traffic significantly. You are losing in rate when packing your text with many keywords. Unfortunately, lots of users are still doing this without understanding how harmful it is.
Search engines accept a huge number of keywords in a text as spam and due to this lowers your rating immensely. Here is an example of the 3rd rated website in Google, so that you can visually understand that density is not the major point to remember about.
For such analysis, you can use any density checker. We used a free service that is called seoreviewtools.com.
- The More Backlinks the Higher the Traffic is
Backlinks are important and you should not totally exclude them. However, you’d rather not exaggerate and add hundreds of them in one article. Statistically, a couple of links together with relevance, quality of the content, and anchor text, are better for the rate.
Just packing the content with lots of backlinks without bothering about other strategies and contacts won’t bring you any good results.
For this research, we have used a cool service that is called semrush.com. So, you can see in the chart below how unimportant a huge number of backlinks is.
- Local SEO is a Waste of Time
Small companies tend to neglect the importance of local users because the target audience in your area can be relatively small, and investing in it might not be as profitable. However, when thinking about it from another perspective – you are not investing in a local SEO a lot and still getting profit.
For instance, locating your company on Google Maps, and mentioning your location in the profile will not take much time, but definitely increase your visibility on the market.
- A New Site Will Hurt SEO
There is a huge stereotype that once you have created a website you should have it for the rest of your days. However, it is not true, more regularly than not the creation of a brand-new site with a cool interface and design will bring more traffic and ranking. Rather than following the usual outdated marketing strategy that will bring minimal or no results at all, you’d rather create a new site.
The massive migration of the site usually creates a huge spike in the leads’ increase as well as traffic.
- SEO is Not Connected to Design
A User-friendly interface that functions perfectly on all devices will surely increase traffic and general rating in Google. Here are some practical recommendations that will help your designer to move your platform in the right direction:
- To boost your SEO, the content of the web pages should be quickly accessible. Otherwise, new users won’t spend any time on your platform;
- Quick loading of all the pages on the site;
- The usage of the typography and colors should be discussed and tightly connected with the brand of the company;
- The design should be perfect on all devices. All users should have a good visual experience when reviewing the site whether it is on the phone, tablet, or PC.
To conclude, here we have mentioned only a couple of myths that will not help you with SEO. However, there are tons of other stereotypes and misunderstandings of the old methods which are not relevant as of now.
The biggest recommendation is just to review all the updates or news that are commented on with new SEO variants. You may also recheck any methods prior to their implementation, in such a way you will save lots of time and effort which might be spent in vain.
In case you are still doubting whether this concept will work and there is no relevant information on this topic, then you can try to launch it and just monitor the results. When you see positive feedback and a better conversion rate, then you have made the right choice of the perfect method.
