You can’t deny the power of online business presence. And a business without a website stands no chance of online exposure. So digital marketing has been the need of the hour – with companies doing their best to attract users online.
Following this, social media marketing has picked up the pace. However, it all starts with a website and purchasing a domain.
Are you new to the website or domain space? Then, it’s vital you start – by purchasing a domain.
And once you purchase or register a domain, it is the first step toward getting started online. After that, you can start building your online presence with your domain and increase your visibility.
But for some new users, buying a domain is strikingly similar to purchasing a new place. So, you have to move all your stuff in the right way.
If you are feeling overwhelmed by the process, don’t worry. We’ve got you covered on this, so read on to know things to do after buying a website domain.
1. Get a hosting plan
Once you buy a domain, the next step is to buy a hosting plan. Also, most hosting plans come with a free domain name, so you don’t have to buy a domain separately.
However, if you have already purchased a domain from another company, look for reliable plans from top hosting providers.
Investing in the best hosting plan is essential, as it will determine the success of your website.
Don’t buy cheap hosting plans to get started. Affordable plans come with limited features, and if you’re looking for business expansion – you will need to migrate later on.
Besides, the value of the hosting plan is determined by the service – and not the price.
You need to point your domain to the hosting servers’ website to connect with the plan. Though it might sound technical to you, the process is simple. After login, you can copy and paste the name servers to complete the setup.
2. Create a domain-specific email
Like your new home has a new address, you will have to create a new email ID using your domain. Besides, creating a custom email ID that matches your domain makes your business more professional.
You can use Gmail or Hotmail, but domain-specific emails are more definite. Fortunately, most hosting providers offer domain-specific emails in the plan, so you don’t have to buy them separately.
Also, basic plans may offer a single email, but you have the option of adding more emails as required.
High-tier hosting plans include more emails, which suit bigger companies. Additionally, you can use your domain-specific email address in visiting cards, social accounts, and merchandise.
3. Link your domain to social media
If your domain name is long and hard to find, it’ll be difficult for customers to find it.
It is best to redirect your generated registered address to your social media platforms or online stores on Facebook.
Additionally, it is vital to check your existing accounts or create new ones to sync your business with the domain name.
You’ll want to ensure that your domain identity matches your LinkedIn, Instagram, and Twitter profiles.
You can check social media names before purchasing your domain, as it has become an essential branding part. Also, try your best to use a similar name across all the social media platforms.
4. Register your business
If you have registered a domain name for a new business, it is essential to register your business as a part of the process.
You can choose a partnership, limited liability partnership, corporation, or sole proprietorship to secure liability protection for your business.
However, limited liability partnerships have been famous for online businesses or E-com stores. And they are popular due to the low costs and liability protection they offer.
If you plan to start your blog online, you can skip this part.
5. Trademark your business
It’s time to trademark your business after you register it. A trademark is essential if you are concerned about your domain name protection.
Most people register for a trademark if the name is unique and unheard of.
Besides, when you use a trademark, you own the business name – and you can make it a brand name in the future.
A trademark is adept at protecting against trademark infringement.
If there is an issue related to your trademark, you can take legal action against the person, thus protecting your business.
In turn, it helps you to win compensation from the person/company who violates your trademark.
6. Develop your website
Developing and designing your website – is the essential step to building your online presence.
Different businesses use websites in different ways. Having a clear idea of your brand and business will help you design your site.
You can design your site as a way for users to find your business or as an E-com site for online shopping.
Most companies also design the site for lead generation with blogs.
Additionally, you may need to create some links or articles to your site. You can hire a web developer to customize the design of your site – and give it a professional look. However, self-designing options are available if you have some technical knowledge of designing.
WordPress is a user-friendly platform that helps you design your site the way you want. Pay special attention to your site quality to attract new business prospects.
In addition, most hosting packages allow single-click WordPress installation, – and it takes less than a minute for installation.
You’ll get to choose from many themes and features.
7. HTTPS redirection
It is a known fact that SSL certificates provide encryption, security – and protect the site data. And a site that uses SSL shows a padlock icon on the left side of the URL bar.
Most hosting providers provide a free SSL certificate – and all the domains with valid SSL can have redirection enabled.
There is an option to enable force HTTP redirection, which you can use under the domain interface in the Cpanel of your site.
However, free SSL provides basic encryption for login. If you want complete protection and encryption, mainly to save bank account details – you will require paid SSL.
8. Market your website
An essential part of making an impact online – is to market your website. But for this, you will need to learn the basics of SEO, which includes adding link building and relevant keywords.
By focusing on SEO strategies – you can earn steady traffic for your site.
SEO’s many aspects – digital marketing, content marketing, and paid advertising – focus depends on your need.
A quick recap,
- It is essential to find a hosting provider to help you register a domain name.
- Create a customized domain address – and match all your social media accounts.
- Register and trademark your domain name – and focus on security.
- Design your website based on content and target audience.
- Consider SEO strategies to mark your online presence.
You now know about simple do-follow things – to do after you buy a domain name. It is essential to focus on these aspects for building a sustainable and professional-looking website.