With the emergence of AI in the digital ecosystem, there is a sudden avalanche of opportunities to upgrade and outshine your competitors. Be it influencer marketing, email marketing, affiliate marketing, digital marketing, inbound marketing, or SEO, these tools are very well taken by marketers. These automation tools driven by Artificial Intelligence(AI), when used precisely can also help businesses grow like never before. Even 80% of marketers believe that AI will be the marketing industry’s game changer in the coming five years. So why wait? Better utilize these tools to upgrade and revamp your marketing arsenal.
With AI-powered email marketing tools, you can revolutionize your approach, streamline your workflows, personalize communication, and upscale your email marketing campaigns in 2024. This post will guide you through email marketing automation, and list down the best AI email marketing tools that you can enable to up your marketing game.
What is meant by Email Automation?
Email automation involves using a variety of software to schedule and send emails automatically based on pre-defined triggers or customer behavior. This automation helps in eliminating the redundant, repetitive tasks practiced over time as part of email marketing, thus saving time and resources.
These tools driven by AI take your marketing journey to the next level by creating personalized email content, optimizing sending times, and even predicting audience behavior. This in turn allows you to deliver highly relevant and engaging emails that eventually lead to conversions at a higher rate.
Why use AI tools in Email Marketing?
You can avail of a multitude of benefits by incorporating AI tools for email marketing strategy:
- Personalized Communication: With AI you can analyze data in bulk and generate personalized email copy, subject lines, and sending times for individual recipients. Thus leading to deeper connections and higher engagement with your customers.
- Enhanced Delivery: AI algorithms help push communication at the perfect timing based on customer response and history. It helps optimize sending times, boosting email deliverability with the right audience.
- Efficient Content Ideas: These tools help generate personalized content be it subject line, email copy, or even product recommendations, resulting in saving on time and resources.
- Predictive Analytics: With AI tools for marketing you can easily predict the subscribers that are most likely interested in your emails and have a chance to convert into future leads. Thus, helping you to focus on the most promising prospects.
- Market-based Optimization: AI helps you stay updated and adapt in real time based on campaign performance and market trends. This allows you to constantly improve your marketing emails to achieve better results over time.
5 Best AI Email Marketing Tools to Consider
Now with a basic understanding of the power of AI email marketing, let us explore the best email automation tools to boost your conversions in 2024:
ActiveCampaign
ActiveCampaign allows its users to employ automation and build workflows with advanced triggers like sending a welcome email to a new subscriber or so. The tool is an excellent addition to accelerate your growth and helps maintain email list hygiene. It allows you to build email newsletters, create effective campaigns, and send great emails that your audience wants to see.
Ratings: 4.5⭐/ 5 (source: g2.com)
Key Features: Personalized email marketing, segmentation and dynamic content, site tracking, SMS marketing, integrations with other apps, multi-user editing, link actions, and more.
Major Benefits: Ease of use, great email deliverability, expertly crafted email templates, improved customer engagement, sales engagement automation, social sharing, etc.
Drawbacks: Expensive, average in-built CRM, and crowded reporting.
Free Plan? No, but a 14-day trial is available for all paid plans.
Sign up for ActiveCampaign’s Paid plan for maximum benefits.
Constant Contact
With Constant Contact, businesses can create and deploy effective email campaigns that convert leads into loyal customers. The tool comes with a user-friendly interface and a straightforward setup process. It is best suited for small businesses that need guidance to engage and attract customers.
Ratings: 4⭐/ 5 (source: g2.com)
Key Features: Drag and drop email editor, customer data and segmentation, landing page builder, analytics and reporting, integration with third-party apps, and more.
Major Benefits: Simple and user-friendly interface, design email campaigns with no coding, data security for customers, great phone support, etc.
Drawbacks: Expensive, limited automation options, and outdated email template designs.
Free Plan? No, but a 60-day trial is available(no credit card required)for the users.
Sign up for Constant Contact’s Paid plan for best results.
Drift
Drift is a conversational marketing and sales platform driven by AI. Drift email is a key feature of this tool that integrates with email marketing tools like Mailchimp and acts as an email manager tool.
Ratings: 4.4⭐/ 5 (source: g2.com)
Key Features: Live chat, pull customer data from multiple sources, playbooks (Drift’s targeted email and chat messages), chatbots, analytics, Drift email, Drift video, calendar integration, and more.
Major Benefits: Responsive customer support team, simple and easy interface, performance reports, integrates well with other tools.
Drawbacks: Complexity in editing playbooks, great for conversational copy but not for email marketing.
Free Plan? Not sure.
Sign up for Drift’s Paid plan for optimum results.
Mailchimp
Mailchimp is one of the best email marketing and automation platforms for growing businesses. It focuses on healthy customer management tactics, beautifully crafted emails, unique automated workflows, and powerful data analysis. It also helps generate one-to-one eCommerce(transactional) emails.
Ratings: 4.3⭐/ 5 (source: g2.com)
Key Features: Email builder, email marketing, email templates, marketing automation, segmentation, subject line helper, integrations, transactional emails, multi-channel campaigns, and more.
Major Benefits: Simple user interface, email editor, open rates, personalization, customizable templates, email deliverability, and easy integration with other tools.
Drawbacks: Comparatively expensive, confusing form builder, split tests only available for email, and a free plan that comes with limitations.
Free Plan? Available for up to 500 contacts and 1000 emails per month(along with ads).
Sign up for Mailchimp’s Premium Plan for best results.
Phrasee
Phrasee is a powerful tool that helps businesses create more effective marketing campaigns. With its generative AI, you can create diverse, high-performing marketing messages while ensuring brand compliance. It is a good choice for businesses that are looking to increase click-through rates, conversion rates, and overall brand awareness.
Ratings: 4.4⭐/ 5 (source: g2.com)
Key Features: Phrasee generates the best subject lines, pre-headers, headlines, and CTAs, creates content aligned with your brand’s tone and style, A/B testing, Phrasee score, seamless integration with other tools, and more.
Major Benefits: It creates data-driven and real-time content optimization, A/B testing for messages, and helps boost engagement and marketing effectiveness.
Drawbacks: High initial investment.
Free Plan? Not available.
Sign up for Phrasee’s Paid Plan for ultimate results.
Key Features to Consider in the Email Automation Tools
While exploring different AI email marketing tools, it is crucial to consider these key features:
- Segmentation
The tool must have the ability to segregate your audience based on defined criteria and deliver personalized emails accordingly.
- Optimized Content Generation
An AI tool is best suited to generate content and must be equipped to create personalized content like subject lines and high-performing formats.
- A/B Testing
Prefer AI tools that offer to test email elements like subject lines, CTAs, etc. to optimize performance.
- Real-time Analytics
The AI tool must offer a comprehensive dashboard to track campaign performance, generate insightful reports, and make data-driven decisions.
- Integrations
AI tools for marketing must support integration with your existing CRM, marketing automation tools, and other platforms for the best results.
- User-friendly Interface
The AI tool you choose must own intuitive features to offer ease of use for all users of different skill sets.
Final Take…
With the ever-expanding digital landscape, it becomes crucial to upgrade your marketing strategy with AI. By leveraging the power of AI, you can transform your email marketing strategy into a high-performance engine yielding conversions and growth. With the best AI email marketing tools, you can add a personal touch to your communication, leading to better engagement and trust with your audience. Remember, in today’s competitive environment, embracing AI is no longer a choice but a necessity for staying ahead of your competitors. So be wise and be the change you want to see.
FAQs
Q1. What is the role of AI in email marketing?
Ans: With the help of AI, you can generate better content that helps optimize your campaigns and improve engagement. Clearly, with AI it becomes easier to create personalized emails that help in lead generation.
Q2. Can AI replace human copywriters for email marketing?
Ans: AI helps ease the task of creating content but it can never replace a human mind entirely as it lacks human sensitivity, emotional intelligence, and understanding like them.
Q3. What are the key features to look for while choosing an AI email marketing tool?
Ans: An AI email marketing tool can have key features like segmentation, targeting feature, content optimization, personalization, A/B testing, integrations, real-time analytics, and ease of use.
Further Reading,
5 Email Marketing Automation Techniques Your WooCommerce Stores Needs in 2024
FuseWP Plugin Review: Connecting WordPress to CRM & Email Marketing Platforms
Email Automation: How Will it Affect Your B2B Marketing Strategy?
