Last updated - February 24, 2020
Are you running an email campaign and not getting the kind of results you were hoping for? Perhaps the problem is the approach you’re taking to collecting email addresses. Whatever kind of business you’re running, email addresses are your friend, and you can never have too many of them. They give you a great chance to talk to your prospects and generate leads out of them that could eventually turn into actual sales.
It is important, however, to be deliberate about how you collect those emails. IT is the determinant of whether you will get high quality prospects or low quality ones that just signed up because you coerced them to. Here are 10 easy ways to more effectively collect email addresses.
Give value to get value
A serious business or person will always be looking for other businesses and persons that add value to them, whether they are a mechanical parts business or a best resume writing service. They will be looking for sources with services and insights that will aid their growth process. If you want to collect high quality email addresses from your target audience, then you should offer value first.
When you ask your prospects to sign up with their email address, consider giving them a free e-book or guide that will help them in their particular line of business. This freebie is a great way to demonstrate to them just how much value your service can add to their business. You can even give them a bunch of how-to type advice and tips on your service, so they can use it better to help themselves.
This approach to collecting emails will ensure you only get the kind of prospects that really want your service, and so are more likely to pay for it.
Have an email series
An email series is a great engagement tool. You can offer short tutorials or entire courses right in their email. The first one will introduce them to the course and tell them why it is beneficial to them; the second one can give a rough overview of what they’ll learn, and so on. You can get a top paper writing service to help you craft these series for maximum value.
An email series is a great way to collect emails. It is a great way to add value. You should also highlight it in the different places where you seek to collect emails. It can entice businesses that are only a little interested to become even more interested in your services.
Everyone likes giveaways. They’re a great way to keep your audience engaged and can involve all kinds of things from actual products and services you sell to cash. You can ask your audience to share your services on social media as part of the competition. That way you keep them engaged and get lots more reach in the meantime. Others will be attracted and want to sign up with their emails for a chance at the giveaway.
Giveaways are a particularly great way to collect emails easily. It gives the prospect a near irresistible incentive to sign up. You do, however, need to be smart about it. While you could give away cash, it’s not the best option. You want something more targeted, such as your services and products, which will attract people who are actually interested in what you have to offer.
Facebook has a few billion users, making it the largest social media platform in the world. It is therefore a great place to generate leads. You can find individuals as well as businesses on Facebook that will sign up with their emails, as long as you do it right.
Facebook lead ads are a particularly great way to do this. You can set your objectives exactly. For lead generation, the platform will market your ads to get you as many leads as possible. You can also target gender, age, behaviors, and so on.
If you have a WooCommerce store, integrating Facebook is quite easy.
Know when to gate your content
In case you’re offering most of your content for free, you can be a little smart about it and let the individual access the most valuable content only after providing their email address. That way you get the most out of your content. Make sure your content is high quality, however, in order for this to work.
A good example of gated content working is Boom Essays, who offer a lot of their best content for free. This Boom Essays review goes more into depth about this service and what they have to offer. It is also important to know how to restrict content when you want to monetize your website.
Actionable and appealing content with valuable tips and checklists can be helpful. These require the reader to download or print in order to follow the tips to the letter. You can give them the option to print or download the content and have a pop-up that comes up when they do it asking them for their email address before the get the print or download.
Free tutorial videos
Video tutorials are a great way for most people to learn online. Whatever you have to teach, having a video library of tutorials will make it a lot more valuable. You can store this library on your website and then ask visitors for their email addresses in order for them to access it.
Promote your newsletter everywhere
If you have a newsletter, the signup box should be everywhere on your website, at least once per webpage. Even if you have a popup for the first time they get into the website you should still have a box on the sidebar. That way they always see it in the periphery in case they get interested again.
Webinars are high value content and should count as part of your gated content. They give you a chance to showcase your knowledge of the subject matter to businesses and establish yourself as a thought leader in the field. They are therefore ripe ground for email collection.
Forward links in emails
You can use your existing contacts to get even more. A “forward to your friends” link in the email should encourage them to share your email content with friends who can then sign up with their own email addresses. This helps you get the word out there about your business.
With these 10 easy ways, you can collect a lot more high quality emails and boost your business’s reach. Emails continue to be a crucial part of any business’s marketing strategy, so don’t ignore them. With the tips above, they will be your superpower.