Last updated - November 10, 2023
The most direct method of reaching out to both current and future customers is through email marketing. It’s effective for growing customer relationships and advertising your eCommerce firm. Additionally, you can send specific clients important information like order confirmation emails.
If you’re utilizing WooCommerce to operate your online store, one of the first things you should set up is WooCommerce email. WooCommerce is a framework for online shopping created by WordPress specifically for selling goods as opposed to just showing content like a typical website.
So, if you are just starting out or are looking to enhance your existing WooCommerce business then you should know everything about email marketing for WooCommerce. This article serves as a comprehensive guide to WooCommerce email marketing. Read along.
What is Email Marketing?
Email marketing is a potent marketing channel that uses email to advertise the goods and services your company offers. Email marketing is a type of direct and digital marketing strategy. By incorporating it into your marketing automation initiatives, it can help inform your clients about your most recent products or offers.
Through various sorts of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and consumer engagement in between transactions.
Customers on your email list can be informed of new products, discounts, and other services through email marketing, which is a form of marketing. Educating your audience about the benefits of your brand or keeping them interested in your content in between transactions may also be a gentler sales technique.
Why do you Need Email Marketing for WooCommerce?
Email marketing can help you establish a connection with your audience and increase traffic to your blog, social media accounts, and other websites you want people to visit. To ensure that consumers are only receiving the messages they wish to view, you may even segment your emails and target users based on demographics.
With the use of email marketing software that can be set up to send emails with ease, you can also execute A/B tests on a subject line or call to action to see which version of the message is the best performer.
Impact of Email Marketing on your WooCommerce Business
Highly Effective
Do you wish to reach your current and potential consumers with your marketing messages? Your best option for that is email.
The statistics support it. Email reaches at least 79% of the recipients you send it to, and other studies suggest that number may even be closer to 90%. The average open rate for emails might reach the mid-30% range.
The fact that 4.24% of visitors through email marketing proceed to complete a purchase is the most significant of all. That is more than seven times the number of visitors from social media (0.59% of whom make the purchase) and nearly twice the number of search visitors (2.49% of whom make the purchase).
Cost Effective
Given its efficacy, email marketing is a fairly inexpensive form of advertising. The cost for each email sent over to your marketing list will be about a cent or less. Based on the number of emails sent, it can amount to mere pennies for clients of Jilt, for example. Email marketing offers the best return on investment (ROI) of any type of marketing, at $44 for every $1 invested.
Extremely Customizable
Gaining a personal connection with your audience, maintaining contact, and adding value to their lives through your content are the key goals of newsletters and email marketing. Your clients will feel like they are part of your business (unless you spam them with irrelevant content).
DMA claims that an email list is your faithful client base and that targeted emails may produce about 58% of your total revenue. According to SmarterHQ, 72% of consumers interact only with customized messages.
Customers Prefer It
Customers sign up for your email list because they are genuinely interested to hear from you and about your business. According to studies, 61% of consumers prefer email as a means of communication from businesses.
A call to action is every email’s principal objective. The purpose of emails is to encourage readers to respond, click, purchase, or register. Marketers use emails to inform customers about upgrades or new items and increase website traffic because your email list subscribers are your most devoted clients and are the ones who will visit your website first.
Increases Brand Awareness
Presently, newsletters are a type of art where businesses allow their customers to enter their world and feel a part of it. If your clients follow you, it shows they are interested in your business. Emails can further pique this desire.
It’s important to avoid bombarding your customers with inconsistent emails; always keep brand awareness in mind. Developing a customer’s trust should be your first priority. Companies that just sell are disliked by their customers. Make them interested in your company’s news and updates, not just the sales.
Targetted Marketing
Lead generation is another function that email marketing serves. Emails assist in upselling, cross-selling, and other sales strategies because your clients are at various phases of the purchase cycle.
You should build a focused email list because some customers can be in the research, comparison, or ready-to-buy stages. Create buyer personas to determine the type of content to write for each email stage.
Types of Emails you can Send with your WooCommerce Business
- New Order
- Canceled Order
- Failed Order
- Order on Hold
- Processing Order
- Order Completed
- Order Refunded
- Customer Invoice
- Customer Note
- Reset Password
- New Account Created
Best Marketing Emails you can Use for WooCommerce
Transactional Emails
Transactional emails are functional and managerial emails that are necessary for managing a WooCommerce store. Clients could worry whether their order was fulfilled if you don’t deliver these WooCommerce emails. Some of the common types of transactional emails include
- Account Creation
- Password Reset
- Welcome Email
- Order Confirmation
- Change in Order Status
- Shipping Updates
- Delivery Status
Promotional Emails
One of the best ways to increase traffic and sales to your WooCommerce business is through promotional or marketing emails. They typically include notifications about new products, specials, and special offers.
People would also anticipate a discount on popular shopping days like Black Friday, Back to School, Valentine’s Day, Mother’s Day, and Father’s Day, among others. On these occasions, the majority of e-commerce businesses battle for customers’ attention because they anticipate higher than typical sales.
Newsletters
A unique email type is newsletters for e-commerce. Compared to other promotional emails, they are more frequent yet still feature offers and deals (e.g. weekly or monthly). Keeping people interested in your brand is the goal.
Use a WooCommerce newsletter plugin to gather subscribers, segment them based on their interests and preferences, and deliver eye-catching newsletters. Here are our top recommendations for boosting the efficacy of your WooCommerce newsletter.
Automated Emails
Several WooCommerce emails can be programmed to respond to a customer’s action at precisely the right time. Some of the actions that can be automated are
- Complete the Onboarding of Newly Registered Customers
- Upsell after an Order
- Recover Abandoned Carts
- Request a Review
- Reengage an Idle Customer
- Send Personalized Content from Customer In-take Form, etc.
One-off Email Blasts
You personally send these emails to some or all of your customers. The important thing is that you’re manually selecting the best time to send each email, even whether you schedule them in advance or build up a sequence of several.
Best Email Marketing Practices for WooCommerce
Make Use of Double Opt-in
In order to do this, you must first confirm that new subscribers desire to join your mailing list. In this approach, you may attract recipients who are genuinely interested in what you have to say to open and read your emails, which improves email deliverability.
Segment Emailing List
Consider segmenting your email contacts based on their interests or purchasing patterns rather than delivering an identical campaign or newsletter to everyone on your list. then deliver bargains and information that is customized. You may segment your lists right away by asking for opinions and preferences in your signup forms.
Clean Up your Emailing List
Likewise, it’s advisable to cross off your contact list any disengaged individuals who could damage your reputation. To stop emails from ending up in spam, either frequently go through them or automate list cleansing.
Do Not Buy your Contact List
This practice should be innate and come as no surprise, however, owing to General Data Protection Regulation (GDPR) it needs reiteration. Email campaigns rely on a good open rate, and if you’re sending emails to recipients whose information you purchased rather than earned from prior interactions, you’ll notice a rapid decline in the effectiveness of your emails.
Additionally, the GDPR mandates that you obtain each European recipient’s approval before contacting them, and purchased email lists typically do not include that consent.
Avoid the Usage of ‘No-Reply’
Never include the words “no reply” or a phrase close to it as the email sender’s name (for example, “noreply@yourcompany.com”) is one of the main rules of CAN-SPAM, a well-known piece of legislation that is a popular and significant guideline for all email marketers in the United States.
The phrase “no reply” in an email message disables recipients from replying to it or even choosing to stop receiving future emails, even though CAN-SPAM guarantees that they have the right to do so at any time.
Customize the Email
You may customize emails with WooCommerce by using various consumer variables like name, location, and order history. As a result, recipients will find them to be more precise, practical, and pertinent. In addition, customized emails also allow the customers to feel more acquainted and comfortable with the corresponding business.
Use Attractive Subject Lines
Your email’s subject line is what users see right away when they view your WooCommerce email in their inbox. And whether or not they open depends greatly on it. Therefore, to ensure that your recipients open your email every single time you need to provide an accurate and attractive subject line. Also, do not engage in clickbait by providing an irrelevant but desirable subject line, you will end up losing your clients.
Measure the Overall Performance
Verify that email marketing efforts and strategies are working according to plan by measuring the overall performance and comparing the performance to the email marketing benchmark. Here is the email marketing benchmark for reference. Average email open rates are 25.85%, while click rates are 1.27%.
What is Email Marketing Tools?
Tools used by marketers to build, send, test, improve, and analyze their email campaigns are called email marketing tools. An email service provider is one of the most often used email marketing platforms (ESP). With the help of email marketing solutions, businesses can design stunning emails, automate processes, and send customers tailored messages that strengthen their relationship with them.
ESPs frequently interact with crucial business technology, allowing you to, for example, instantly bring in crucial data that will power automated, personalized email marketing. This enables you to establish stronger interactions with subscribers by sending the precise message at the appropriate time.
Things to Look for in an Email Marketing Tool
There are several parameters you need to consider while choosing the best and the most ideal email marketing tool for your business. Here are some non-negotiable parameters.
Setup Process
The first thing you need to consider is the ease of setup. The email marketing tool you choose must be as easy and straightforward as possible to set it up. You cannot end up wasting your time trying to figure out how to set up the plugin.
Advantages they Offer
Look for unique features and advantages they offer and compare them with several email marketing tools available in the market. After a comprehensive comparison, you can choose the email marketing tool that offers the best and most suitable advantages it offers.
Disadvantages (are they a deal breaker?)
No email marketing will be perfect and free of disadvantages. Therefore, review the tool thoroughly and see if you can make do with the disadvantages or if they are a deal breaker. If the disadvantages are a deal breaker then simply choose a different tool.
Pricing Packages
Pricing packages are one of the most important aspects to consider when choosing an email marketing tool. Do not just buy the least expensive package, define the value for money quotient. This way you can ensure you get the best for the money you pay.
After-Sales Service
Your relationship with the email marketing tool vendor does not end with purchasing the tool. You need their services after purchasing the tool if there is any issue or update you might need. Check if they provide round-the-clock after-sales service or, at the least, if a dedicated service team is present.
Customizability
It is true that email marketing tools provide plug-and-play services. However, they need to be customizable to fit your business needs. Sometimes, the default plugin may not be the best suitable requiring certain tweaks along the way.
Top Email Marketing Tools
Mailpoet
Mailpoet is a well-liked email marketing tool for WooCommerce. In order to recover abandoned carts, cultivate enduring customer connections, and other things, the software makes it simple to set up automated emails.
Sending newsletters and marketing emails to your subscribers is also possible using its user-friendly email editor. To send messages, you might, however, need to provide your own host, depending on the package you select.
Omnisend
Omnisend, an eCommerce-specific platform that aids businesses in sending pertinent communications by email, SMS, and push notifications, is one of the leading WooCommerce email marketing plugins.
With Omnisend, creating emails, popups, and SMS messages is rather simple. It offers easy-to-use tools and pre-built themes to help you get started quickly. However, the automation workflow is arguably the best and most advantageous aspect.
Mailchimp
Mailchimp is one of the most well-liked solutions available for general email marketing. However, this WooCommerce emails plugin also permits bloggers, influencers, and other users to employ its email extension, making it less exclusively geared toward eCommerce.
For eCommerce merchants, they provide a good selection of email marketing and automation. Cross-selling, upselling, and many other strategies are included in this. Being one of the simplest WooCommerce email marketing solutions to use, its UI is also rather intuitive.
Constant Contact
Constant Contact is one of the most established email marketing tools in the business. It has developed over the decades it has been in existence to now contain the majority of the tools required by eCommerce retailers to engage customers across various channels.
Other useful capabilities offered by this WooCommerce email marketing plugin include the necessary WooCommerce email automation. Additionally, it provides segmentation, reporting, and other crucial components of email marketing.
Privy
Privy is a proficient email marketing plugin for WooCommerce that works best with newer or smaller online stores. They offer a good selection of signup forms and email layouts, and they now support SMS marketing via text messages.
In addition, Privy provides fundamental email automation services, such as welcome and order follow-up emails as well as emails for abandoned carts.
Conclusion
Email marketing, as explained in this blog, is one of the key types of marketing strategy for any business and all the more for a WooCommerce business. By reading this blog, we are confident that you have a comprehensive understanding of email marketing, email marketing practices, email marketing tools, etc.
If you know someone who is in need of email marketing tips then share this blog and let the WooCommerce community grow.
