Last updated - June 1, 2022
Shopify is among the first brands that come to mind when you think about eCommerce and has a 31 percent share of the US eCommerce market. Since it is a popular platform all over the eCommerce world, you will need a solid marketing strategy in place, along with a Shopify mobile app for your business to keep you connected to your customers and increase your revenue.
Shopify stores are competing with major brands like Amazon. So if you want to be in the competition and attract more people to your store it is important that your Shopify store should launch an app. Now, let’s look at various strategies to use a mobile app to boost your Shopify sales.
Push notifications for better customer engagement
Using a mobile app for your Shopify business, you have more control over what messages you need to deliver to your customers and when you need to send them. You can accomplish the same thing with emails, but they aren’t as effective as mobile push alerts. This is due to the fact that an average person spends five hours each day on their mobile device. As a result, sending notifications at the right moment increases the likelihood of them being seen and acted upon. Setting up a well-balanced app push notification strategy can help you to increase user engagement.
Increased customer personalization
Customers prefer individualized recommendations from retailers. App development is the most effective technique of providing customers with exactly what they require. Apps make it simple to use AI technologies.
This type of technology will track how people engage with your app. Your app can automatically offer suitable products to each individual customer based on their browsing behavior and purchase history.
When a customer sees a product suggestion that is relevant to them, they are more likely to buy it. Upselling and cross-selling can be done with personalized recommendations to the customers. In either case, the end consequence will be an increase in income.
Reduced cart abandonment
You can dramatically reduce cart abandonment by converting your online Shopify store to a mobile app. You can send a pop-up when you think your customer is about to close your app and offer them something extra, such as a special discount if they buy within the next few minutes.
Even if that doesn’t work, you can send push alerts reminding your customers that they have products in their cart and that if they check out within the next hour, they will receive special discounts. Simple messages like this can significantly reduce cart abandonment and increase revenue.
Flexible payment options
Many retailers now provide customers with flexible payment alternatives in order to increase sales. With a smartphone app, this is much easier. This benefit allows you to provide your consumers with a variety of payment methods. Payment methods that aren’t limited to credit cards are a wonderful approach to access new clients and can also be a strong selling factor. As a result, offering a variety of payment choices boosts the number of clients.
Out-of-the-box thinking like this can help your app get traction and sales. As a result, it is one of the most important eCommerce mobile app perks for both you and your clients.
Effective marketing tool
Mobile apps are widely regarded as the most effective marketing strategy for increasing eCommerce sales. Your Shopify app is an extended version of your store and a reflection of your brand. It is quite important in terms of establishing the company’s brand in the business.
You can directly contact customers through the eCommerce app and provide them immediate support and guidance.
A mobile app is an excellent platform for promoting new products and offering customer discounts. Market all of your products and keep your customers up to date on new ones.
Omnichannel retailing
Mobile apps make omnichannel retailing across several channels a breeze. Let’s imagine a person has been browsing your online store and has found something they like. While the same user accesses your mobile app again, he will be able to pick off where he left off.
Such a refined purchasing experience can improve your store’s usability, product discoverability, and overall appeal. It is unquestionably a fantastic approach to increase the number of individuals who visit your store.
Loyalty programs
People are enticed to spend more money and shop more frequently when they participate in a loyalty program. Both of these indicators will help your Shopify store sell more. Your program will be taken to the next level with the help of an app.
For starters, your customers are unlikely to drive traffic to your website on a routine basis. Even your most loyal consumers may only shop online once or twice a month from your Shopify business.
If people have to interact with your brand, login, and travel to their customer profile to verify their loyalty status, they aren’t likely to be excited. As a result, the show nearly becomes an afterthought.
Location-based promotions
You can utilize geofencing technology in your Shopify store app to deliver relevant promotions. On iOS and Android devices, you may set up your app to use the GPS. You can send a push notification with a suitable promotion to a user when they enter a predefined barrier within a place. You may leverage a customer’s location to tailor the content they view while exploring on your Shopify app, in addition, to push notifications. Location-based services can user engagement by delivering appropriate promotions in real-time. This enhances the likelihood that users will purchase through your Shopify store app on their mobile devices.
Enhanced customer service
You can deliver better customer service with a mobile commerce app. After completing the purchasing procedure, customers can check the progress of their item on the app. They’ll receive notifications when the order ships and then have access to tracking information. You could even drop an email once the package has been delivered. Tracking a delivery without an app can be difficult. You can also make the return process easy with a Shopify store mobile app.
Win yourself a place in the crowded market
In recent times of eCommerce and mobile commerce, it’s all about being different and delivering clients something they won’t get anywhere else. While discounts are important, you should also consider improving the overall customer experience to encourage customers to return.
To get a distinctive and visually appealing design for your Shopify mobile app, work with a Shopify mobile app builder like Appmaker. Users will devote considerable time on it as a result, improving the chances of more sales.
