Last updated - April 16, 2024
Did you know 55% of people look for information about your business on social media?
If you are not integrating social platforms on your WordPress website, you miss out on massive opportunities for your brand. Today, millions of brands are active on numerous digital platforms. Moreover, their success stories clearly state that social media is here to stay.
Big shot brands also implement social media strategies for branding. Coca-Cola, the giant company, was also one of them to thrive. In 2018, they launched the #RefreshTheFeed campaign. Coincidentally it was World Kindness Day and both the event was strongly vouching to bring positivity. Before being replaced with the new image, all the social channels went dark. And the result was wonderful.
Along with hugely positive feedback on social media, the campaign got more than 69 million impressions in one day. Moreover, 1.4 million engagements and website visits went up by 600%.
So it’s crystal clear that social media is powerful. Now the question arises- How to manage social media activities and uplift your WordPress site simultaneously? Well, in this article, we will dig deeper to know the ins and outs of social networking and its positive impact on brands.
Ready?
Why is social media important for your WordPress site?
Today, it’s hard to find a person who doesn’t have multiple social media handles. The digital platform is one mighty place where everyone wants to be present. In fact, I’m sure you are active on one of your social handles while reading this article!
Social media is effective enough to earn huge exposure for your business. It improves your conversion rates and automatically increases sales. However, to avail of these advantages, businesses need to have a clear goal. Brands should know their niche, audience’s expectations and provide quality products. And here enter social media, which is one of the most sturdy driving forces for businesses to promote their labels. Social platforms create brand awareness and offer the most inexpensive promotional opportunities.
Do you know social media has 4.48 billion active users worldwide in July 2021? Needless to say, more than half of the global population is using digital platforms. So it’s quite evident that social sites are not just a place for networking and word-of-mouth marketing. It is the realm of digital marketing today.
Moreover, your WordPress site needs a little extra care. But in most cases, these websites don’t really utilize social media advantages. Empowering your WordPress website with numerous digital platforms will open thousands of doors. The nature of your website strongly demands a better way of reaching out to the audiences. And nothing but social media is capable of doing justice to your jam-packed WordPress site as well as your eCommerce sites.
Here are some social media statistics to get a more precise understanding-
- 90% of users are connected with brands through their social sites
- 71% of SME businesses use social media to promote their products
- 63% of customers want brands to offer customer service through their social media
Clearly, customers expect brands to be present on social sites. Moreover, your target audiences, as well as competitors, are constantly active in the digital world. So it’s your turn to grow rich on social media.
How to manage your social media activities to uplift your brand
According to Statista, in 2020, marketers spent $48.94 billion on social media marketing in the US. The amount is quite insane and proves that social media is undeniable today. Moreover, the more people know you, the higher your chances of reaching out to a bigger community.
Experiencing better brand awareness and user engagement, established labels have already known social media potentials. Besides, social media marketing is completely cost-effective and creates market leads. Whether it is a startup or a successful eCommerce business, social sites will elevate your revenue. Now let’s find out how to do that.
Integrate with multiple social sites
We already know social media is exceptionally beneficial for our WordPress site. It helps to boost the brand and outreach bigger audiences. The popular social site, Facebook, is the most used social media for brands and users. According to statistics, 93% of businesses are active on Facebook, and 200 million businesses use Facebook to drive traffic to their site.
So it is apparent that Facebook holds a secure position in social media networking. However, we don’t know how long Facebook will be the leading platform. It’s safe for marketers to focus on multiple social sites considering each platform’s potential. We have so many options like Twitter, Instagram, YouTube, and Messenger in this digital era. Adding these social platforms on your WordPress sites enables your brand’s word of mouth marketing and gains customers’ trust.
Moreover, digital networking doesn’t only excel your brand performance. It makes it easy for your users to find you on different platforms. Age group is also a big factor when brands target their audiences. Although different age groups use social platforms for different purposes, embedding multiple sites helps target them all.
Embed social proofs
Do you know 9 out of 10 customers read online reviews? A brand without any reviews and recommendations looks quite fishy. Implementing social proof improves trust between the brands and users. Moreover, it increases the brand value.
Today, social media and social proof are both closely connected. 3 out of 4 readers say they trust reviews and ratings on digital platforms. And it is the most effective marketing strategy for WordPress and eCommerce sites.
Online shopping has become the most convenient option for everyone. However, in online shopping, clients don’t visit the shop physically and can’t touch the product. So they are solely dependent on the pictures uploaded by the brands and the testimonials posted by users. For example, Amazon and Airbnb incorporate social reviews on their websites. So it helps users to get an insight into the product. Furthermore, audiences get to decide the best product among all the options.
Fetch social media feeds
In this competitive field, brands are launching new WordPress websites every day. And when you run out of ideas to create a stunning website interface, social media could turn the table. Your site needs an extra push. And social feeds could bring the x-factor to your site to make your visitors stay longer.
We all know social media increases conversion rates and drives traffic to your site. Fetching social media feeds improves your online presence. It engages audiences and reduces the website bounce rate. Moreover, embedding social feeds helps to reach the digital channels and increase the number of followers.
You can display user-generated content from multiple social media feeds on your WordPress or eCommerce sites is an excellent way to show off. For example, fetching Twitter or Instagram feeds and creating your own feed gallery. This UGC indicates that people are talking about your brand. It drives new opportunities for your business. Therefore, your website experiences a rise in sales.
Build relationships with customers
Communication is the key to a successful relationship between brands and users. When a brand has a website, it means that they are willing to be in touch with the visitors. A WordPress website with live chat features has a sheer advantage over its competitors. Because when a potential customer is on your site, they feel that the brand cares about their questions and queries.
Consumers engaged in a live chat conversation are more likely to build a good bond with the brand. Furthermore, in most cases, they end up buying the product. Statistics say, 79% of audiences prefer live chats because they offer instant responses. Moreover, online chat has a 92% user satisfaction rate.
So your website needs numerous social apps integration like Messenger, WhatsApp, and Telegram. It will increase your user engagement rate and vault up your brand value.
Our suggestions
Social media dynamics are changing every day. However, your WordPress site needs social media networking to stand out among competitors. Above mentioned social media marketing strategies will guide you to improve your website ranking. But if you want your brand to conquer the marketplace, you need strong support.
Lucky for you there is a social media plugin that can replace multiple tools to back up your website.
WP Social Ninja is an all-in-one social media plugin that lets you integrate your website with multiple social platforms to embed social proofs. Moreover, you can fetch social media feeds or social chat from your WordPress dashboard!
So that wraps it up. Social media is a game-changer and we suggest that you improve your social media game and boost your brand. After all, brand visibility plays a crucial role in marketing!
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