As an eCommerce entrepreneur, you’ve worked hard to build your Shopify store and attract customers, but now you’re ready to take it to the next level. The key is connecting your store across channels so you can sell to your customers wherever they are. The good news is that it’s easier than ever with some powerful multichannel sales plugins/apps.
In this article, we’ll introduce you to the best Shopify apps to help you expand into new channels, increase sales, and provide a seamless experience for your customers no matter where they shop. Whether you want to sell on Amazon, eBay, Instagram, or beyond, these multichannel tools have you covered.
Read on to find the right apps for your store and spread your business through multiple channels. Let’s get started!
What are Multichannel Sales and Why are They Important?
Selling your goods over multiple sales channels, such as a Shopify site, Amazon, eBay, social media, and physical storefronts, is known as multichannel sales. These days, using several channels to market your products is essential for a number of reasons:
Reach More Prospective Customers
More consumers will learn about your stuff the more places they are featured. While some customers favor Amazon, others appreciate making their purchases straight from a retailer’s website. Cover every possible ground.
Improved Sales
Giving clients additional alternatives for purchasing from you increases sales. As an illustration, someone may come across your product on Pinterest and buy it from your Shopify site.
Create Trust
A strong presence across several platforms gives you the appearance of being a well-known, reliable brand. Customers see you as trustworthy because of this.
Reduce the Risk
You have backup channels in case one channel has issues, such as a decline in traffic or revenue. Keep your options open.
You’ll be well on your way to increasing your sales by using the power of multichannel marketing and sales with the correct tools and some tuning. The benefits outweigh the required effort.
Top Multichannel Sales Apps for Shopify
Once you’ve set up your Shopify store, it’s time to get your products in front of more people. The top multichannel sales apps will help you list your products on other sites, track inventory and orders, and sell through multiple channels without hassle.
Point of Sale by Shopify
Rating: 3.8 out of 5 stars (368 reviews)
You can combine your in-person and online sales with the help of Shopify’s Point of Sale (POS) app. You can manage your inventory, orders, items, pricing, and customer information across all sales channels with the help of this app. In order to take payments and increase sales, the POS app also provides a range of payment options, including gift cards, split money, exchanges, and more.
Additionally, you may utilize the app to establish relationships with frequent customers and visitors and gain a deeper understanding of your target market. In order to engage your audience and increase consumer loyalty, you may tweak and build customized marketing programs by tracking and monitoring results. The app also supports a wide range of languages.
Price: POS offers a free plan available as well as a pro version that is priced at $89 per month per location and provides a 14-day free trial.
Facebook & Instagram
Rating: 3.4 out of 5 stars (4,151 reviews)
Facebook and Instagram are effective channels for marketing and selling your goods since they have billions of users globally. You can simply link your Shopify store to these social media platforms with the Facebook & Instagram app. By doing this, you can promote your products to a huge number of people and increase traffic to your Shopify store.
You can create shoppable posts and tags using the app, which makes it simple for shoppers to find and buy your items straight from their social feeds. The app also offers analytics and lets you employ conversion pixels to improve the effectiveness of your ads. Additionally, several languages are supported by Facebook and Instagram.
Price: Facebook & Instagram is free to install. Additional charges may apply for the various services you utilize in the app such as boosting ads.
Shop Channel
Rating: 4.0 out of 5 stars (318 reviews)
Shop Channel is a shopping app created by Shopify, which offers a convenient and tailored shopping experience. You can improve consumer engagement and brand awareness by using the Shop Channel app. By featuring your items on the Shop app, this app promotes your business to millions of prospective clients. The Shop app makes it simple for clients to buy your items straight from the app with a lightning-fast checkout and a “Track with Shop” option for tracking purchases.
Price: The app is completely free to install and use.
Google & YouTube
Rating: 3.9 out of 5 stars (6,358 reviews)
Two of the most widely used websites for searching and finding items are Google and YouTube. By making Google Shopping advertisements and YouTube video ads for your items, you can sell where customers search with the Google & YouTube app. With the help of this app, you can connect with clients just when they are looking for items similar to yours, boosting your chances of closing a deal.
You can increase your sales by using Google and YouTube to generate targeted traffic to your Shopify store. In addition to increasing sales by enabling customers to make direct purchases on Google (this function is only available to eligible merchants), the app enables you to connect your products with Google Merchant Center. The app is also accessible in a variety of languages.
Price: Google & YouTube is free to install. There may be additional charges applied when you use internal features like ad campaigns, etc.
TikTok
Rating: 4.8 out of 5 stars (5,292 reviews)
With billions of people daily skimming through fascinating videos, TikTok has completely taken over the social media world. You can promote your items to TikTok’s enormous user base and possibly gain viral success by downloading the TikTok app. You can make shoppable TikTok videos using the app, which makes it simple for customers to find and buy your items directly from the app. Utilizing this platform will greatly increase your brand’s visibility and sales as TikTok’s popularity grows. The software also integrates with TikTok Pixel, enabling you to track the effectiveness of your advertisements and sales.
Price: TikTok is free to install. There may be additional charges for internal features like ad campaigns.
Rating: 4.7 out of 5 stars (5,664 reviews)
Pinterest is a visual website that acts as a source of motivation and ideas. You can place your items where 445 million people go to get ideas and make purchases by downloading the Pinterest app. You can create shoppable product pins using the app, which makes it simple for customers to go over and purchase your goods. You can enhance sales by directing organic traffic to your Shopify store using Pinterest’s highly engaged user base. With this app, you can monitor your progress and receive real-time product updates. The app also offers a $100 ad credit incentive for your first campaign.
Price: Pinterest is free to install. Additional charges may apply if you utilize features like ad campaigns, etc.
Linkpop
Rating: 3.5 out of 5 stars (53 reviews)
Linkpop is Shopify’s official link-in-bio tool for eCommerce. With the help of this app, you can make a unique link that sends clients to your store and directs them to particular product pages or collections. You can make it simple for customers to find and buy your items directly from your social media profile by connecting your social media postings to your Linkpop landing page. This software is a fantastic method to take advantage of the widespread use of social media platforms and turn your followers into clients. The app also enables you to add unique fonts, colors, photos, videos, podcasts, and other elements to your landing page.
Price: Linkpop is free to install and use.
Simprosys Google Shopping Feed
Rating: 4.9 out of 5 stars (5,516 reviews)
You can generate and optimize product feeds for Google Shopping, Facebook, Microsoft/Bing, and Pinterest with the Simprosys Google Shopping Feed app. You can also expand your audience and boost your sales by linking these sites to your Shopify store. This app offers a simple user interface for maintaining your product listings and making sure they adhere to each platform’s standards.
You can efficiently market your items using a range of ads, such as Microsoft Ads Smart Campaigns, FB Dynamic Product Ads, and more, to drive visitors to your Shopify store. Additionally, you can design direct checkout link templates for Google Shopping, create attributes, and set automatic feed rules. This application is jam-packed with features.
Price: Simprosys Google Shopping Feed is a premium app with pricing ranging from $4.99 per month all the way up to $17.99 per month. Additionally, the app offers a 21-day free trial.
CedCommerce Amazon Channel
Rating: 4.7 out of 5 stars (886 reviews)
Your eCommerce business may have a lot of sales opportunities if you sell on Amazon. You can easily link your Shopify store to Amazon and manage your Amazon listings from Shopify by using the CedCommerce Amazon Channel app. This app offers simple templates for building Amazon product listings, saving you time and reducing tedious activities.
You can improve your operations and boost your sales on the biggest online marketplace by integrating your Amazon and Shopify businesses. The creators of this app, CedCommerce, also provide comparable applications for Walmart, OnBuy, Wish, Walmart, Etsy, Fruugo, eBay, Etsy, and more.
Price: CedCommerce Amazon Channel offers a free plan. The premium plans range from $15 per month up to $89 per month.
Shopify Marketplace Connect
Rating: 4.5 out of 5 stars (1,230 reviews)
By selling directly from your Shopify store on well-known online marketplaces like Amazon, Walmart, eBay, and Etsy, you may increase your customer base. This is possible using the Shopify Marketplace Connect app. You can manage all of your marketplace listings, inventory, and orders with this app from a single spot. You can increase your sales by making use of these online marketplaces’ powerful client bases. The app also offers extra features like real-time marketplace sync, built-in currency conversion, and more.
Price: Shopify Marketplace Connect is free to install. The first 50 marketplace synced orders per month are free, and any extra orders will be charged a 1% fee per order, with a monthly limit of $99.
The key to success is to select channels that are compatible with your products and target market. Then, leave the technical aspect to the applications so you can concentrate on marketing and expanding your multi channel business.
How to Choose the Right Multichannel Sales Plugin
The multichannel sales plugin you select has a significant influence on the development of your business. How can you decide which choice best suits your needs when there are so many options? Here are some points to consider:
Sales Channels
Which new sales channels you wish to employ to market your items should be your first priority. Do you want to reach out to significant online retailers like Amazon, eBay, and Walmart? Or do you wish to sell on social media platforms like Facebook and Instagram? Select a plugin that works with the channels that are most beneficial to your business.
Managing Listings
Multiple channel listing management can be time-consuming and laborious. To sync your product data, photos, and inventory across multiple channels, look for a suitable plugin. Some plugins even let you generate listings only once and instantly distribute them to several channels. This will assure accuracy while saving you hours of manual labor.
Order Management
When orders begin to arrive through various sources, you’ll need a simple way to handle them all in one location. The best plugins will automatically import your orders from many marketplaces and arrange them in a single dashboard in your Shopify store. Additionally, they’ll maintain inventory levels in sync across channels so that you never sell a product that is out of stock.
Analytics & Reporting
You need data and insights to determine what’s working in multichannel sales if you want to maximize them. Select a plugin that provides thorough reporting on data such as sales, revenue, traffic, and conversion rates for all of your linked channels. Your goals and business needs will determine the best multichannel sales plugin.
Based on the characteristics that will benefit you the most, thoroughly consider your choices. Additionally, search for a reliable plugin with positive testimonials and a proven track record.
Conclusion
So there you have it, the top ten multichannel sales apps to connect your Shopify store and boost your sales. With these powerful plugins, you’ll be selling across channels and managing everything from one central place in no time.
No more switching between platforms, copying product info, or dealing with messy inventories. Pick the apps that meet your needs, connect them to your store, and watch your sales roll in from multiple channels.
We hope this post has helped you find the right multichannel sales plugin for your Shopify store!
