Last updated - November 22, 2023
The solar energy market is developing at a very high rate. According to data presented by Ibisworld, only for the period from 2018 to 2023, the profits of companies in this industry increased by a total of 20.8 billion dollars. This means that the demand and number of transitions to solar systems increase significantly every year. Under such circumstances, it may seem that there is no need to put any effort into promoting your solar brand.
After all, there is still enough space in the niche, and people’s interest is supported by many external factors. In particular, the increase in tariffs for communal services, the need for a sustainable energy supply, and the availability of financial incentives.
However, one should not forget about the existence of healthy competition in the industry. Solar companies are taking certain steps to gain the trust of more buyers, including setting up SEO for their sites. To maintain your positions and achieve success under such conditions, you should also study the basics of the method and learn about the features of choosing keywords.
What is a Set of SEO Measures?
The SEO method is currently one of the most effective solutions for promoting brands on the Internet. The adjustment process is long enough, but the effect is preserved in the long term. The main goal of the activities is to bring the site to the first position in search results. This is relevant for almost all solar companies that want to have greater coverage and take a leading position in their niche.
Solar companies are no exception. After all, each of them needs to succeed in the market and help as many customers as possible with the transition to sustainable ecological solutions. A set of SEO measures is ideal for these purposes. It is aimed at improving the visibility of the web resource for search engines and making it more accessible to the target audience.
Such results become possible thanks to the selection of the right keywords that fully correspond to the topic of solar technology. They become certain guidelines for search engines that analyze a website before placing it at a certain position in the search results. An important nuance is not only the complete correspondence of keywords to the topic but also their number. It must be within the defined norm, otherwise, the page will not be able to occupy the required positions.
When considering SEO for solar companies, you should also pay attention to paid ads. These short messages can be seen at the top and bottom of the output. They also help increase reach. However, unlike SEO, they give short-term results and require quite a lot of investment.
How to Correctly Select Keywords for Solar Energy?
The keyword selection process for solar technology providers follows the same principle as for other companies. It involves several stages.
Analysis of the Market and Requests of the Potential Audience
Choosing keywords for a solar company should start with studying the current situation in the industry. It is about several important points:
- Trends gaining momentum in the market
- Popular products
- Level of competition
- Current needs of buyers
All this information forms the basis on which further steps on the way to finding effective keywords should be based.
Analysis of Direct Competitors in the Niche
To create a successful marketing strategy, it is not enough to study the general situation with the leaders of the solar market. It is also necessary to make an effort and analyze the TOP solar companies that work in a specific niche. For example, if your company only sells solar systems, then you need to study competitors that have an identical focus.
According to this principle, it is also worth analyzing brands that provide services for the installation of structures and the sale of solar elements for heating water, etc. In the process, it is worth paying attention to the chosen marketing strategies, the range of services/goods, the approach to customers, and unique features. Based on this data, you can find possible gaps and determine which keywords the brand is promoting.
Selection of Keywords With Long Endings
Building a semantic core for a solar company may involve long searches that have a low frequency. These options are advantageous for promotion for several reasons:
- Lower competition
- A more precise request
- Easier search
Examples of long searches can be “solar panels with the possibility of paying on credit” or “How much does it cost to install solar panels?”. By choosing these types of queries, you can target potential buyers who are ready to take action, rather than just looking at information.
Selection of Local Searches
Experts in the field of promoting solar companies with the help of SEO indicate that most users are interested in those companies that are located in their area or close to home. This is due to convenience and accessible location. In this case, there is a high probability that, having found a company with favorable conditions, the user can visit it shortly.
In such circumstances, it is important to include local keywords in your promotion strategy. They will help users find your solar company faster, thus increasing reach and profits. Examples of local search queries for solar SEO might be “best solar providers in Texas”, “solar company in New York City”, etc.
What Tools Can You Use to Find Keywords?
Targeted identification of search queries can be performed with the help of various convenient programs and applications. Here are some of the most popular options that can be a great solution.
Google AdWords
This is the main tool that allows you to determine the necessary data. It allows you to search for keywords at once by several criteria, including the region. The site also provides advanced data on search queries: competitiveness, percentage of traffic, search volume, and position.
Ahrefs
This tool is paid and can provide useful keyword data. It has an extensive database and valuable additional features. Among them, you can highlight the possibility of comparing the selected keywords with the search queries of competitors, as well as the indicators of clicks for search and normal clicks.
SEMRush
This is a program that is similar to Ahrefs but with a smaller list of features. To get access to the tools, you need to pay a certain amount. The main purpose of the application is to provide the user with comprehensive data about keywords and information about competitors. In addition, the functionality of SEMRush includes the ability to audit the content that is already on the site.
This allows you to identify gaps in the search promotion of a solar company and find ways to eliminate them. In the process, vendors can also learn what phrases are used when ranking specific pages and domains. The information obtained will help to understand the current situation and determine the ways of the promotion strategy development.
Conclusions
SEO promotion can be an effective solution for solar companies that want to increase their reach and continue active development in the long term. However, to achieve results, you need to be able to choose the right keywords, because they are the basis of this method and guidelines for potential users.
Experts advise using specialized programs and applications, such as Google AdWords. They can provide a basis for analysis, the formation of a semantic core, and other actions aimed at creating an effective SEO promotion strategy.
