Last updated - March 14, 2023
People crave information and any marketing expert would want to use that as an advantage to promote their webinar. At the same time, you expand your network list and promote your marketing business. It’s a win-win situation for you and your audience. Let’s first define the webinar for those who are maybe still not so familiar with this subject.
What is a Webinar?
A webinar is an online event that can be pre-recorded and scheduled in advance, or it can be broadcast live. It is a form of a web-based seminar that uses the internet, often through streaming video and audio, to deliver a presentation or lecture to a large number of people.
A webinar usually features an expert who presents information to an audience via live audio and video feeds. The presenter may share PowerPoint slides or other images on the screen while they speak. Webinars are often interactive, with attendees submitting questions in real-time or asking for clarification after the talk.
Let’s explain the best ways to help you enhance your webinar marketing strategy.
Engage Your Audience
A webinar is a great way to engage with your audience and share valuable information. But how do you make it more engaging?
Here are some tips that will help you make your webinar more engaging:
- Keep the presenter out of the spotlight – let the audience take over by asking questions and giving feedback.
- Use interactive tools to engage with your audiences, such as polls, quizzes, polls, surveys, or games.
- Use visuals to illustrate points and keep people engaged in what’s happening on screen.
Practical tips to help make your presentation more engaging:
- Make it personal – talk about something that happened in your life and make it relatable to the topic.
- Add humor – a funny story, joke, or anecdote can lighten the mood and make people laugh, smile, or at least crack a smile.
- Use video – visuals are more engaging
Make a Landing Page
A landing page is a page on a website where visitors arrive and the page is designed to convert them into customers.
Landing pages are often one of the most important parts of an online marketing campaign. They are typically used in conjunction with other web pages, such as product pages, to direct traffic to them.
This type of web page will have one clear objective – to get someone to take some desired action (e.g., signing up for a newsletter). To do this you need a reliable host.
Create a Format
The webinar format is a presentation where the speaker and the audience are both online. The webinar is usually streamed live on the internet, but it can also be recorded for later viewing.
A webinar can be a video or audio-only presentation, or it can combine both video and audio.
A sample webinar timeline is provided here:
- Presentation initiations
- Summary of the subject
- Describe what the audience will learn.
- principal presentation
- Section of questions and answers
- additional information
Choose a Platform
There are many webinar platforms available for you to choose from. The most popular ones are GoToWebinar, WebEx, and Google Hangouts. You can use YouTube and Facebook as well. Social media gives a lot of opportunities for this.
Some of the advantages of these platforms are that they allow you to add an interactive poll or quiz during your webinar. You can also use them to create a slideshow presentation using free PowerPoint templates which is a great way to make your webinar more engaging and interactive.
Social Media Marketing
The goal of a webinar is to create an online event that educates and engages your audience. If you want to make your webinar more popular, here are some tips:
- Create a list of email addresses and phone numbers of potential attendees. Some people might be interested in the topic but they don’t have time to attend the live session.
- Offer incentives for those who attend the webinar. You can offer them something like a free copy of your book or access to your course material or anything that will make it worth their time.
- Use social media platforms such as Twitter, Facebook, LinkedIn, and Google+ for marketing purposes. You can use other channels like YouTube, Instagram, Pinterest, or Snapchat for this purpose too if you know how to use them well enough
Build Up Your Brand
You want to make sure that you are using keywords that people are searching for when they want to find your content. This will help them find you more easily.
An excellent way to come up with keywords is by looking at what the most popular webinars in your industry are about and then adding those keywords to your webinar title.
Make a list of all the search terms that can improve your position. After that, brand them all and ensure that you are addressing that list.
Use Hashtags
Hashtags are a great way to build your webinar audience before the event. You can use hashtags on social media and in your webinar invitation to increase your reach. You may give your webinars a social media identity and develop a long-term social media strategy by generating and branding a hashtag linked with them.
You can also use hashtags in your webinar content, which will help you connect with people who are interested in the topic.
Promote Your Webinar
When you are promoting your webinar, it is important to know what the best channels for promotion are. There are many different channels that you can use to promote your webinar, and the ones that work best depend on what type of webinar you have.
For example, if your webinar is product-based, then social media sites like Facebook and Twitter would be good places for promotion. If your webinar is more about information or education, then LinkedIn or Facebook groups would be better places to promote it.
To sum it up, webinars are powerful tools to capture the audience and promote your marketing business. Don’t miss the opportunity because your competitors might already be using webinars to their advantage. With good webinars, you can become an thought leader in your niche. The tips that were given to you are the best way to secure your success.
