Last updated - December 27, 2022
Almost every online store owner believes that the design of their products is the most important part of business development. But don’t forget about their great product description. Because how you describe them will determine the decision of the client to make a purchase online. Therefore, in this article, we suggest that you dwell in more detail on such an important issue as product description writers for eCommerce.
Product Description Writers: Who Are They?
Before we start talking about the product description, we consider it important to mention those who are directly involved in this. The name of the profession is often interpreted in different ways. Today, a copywriter is called almost any person who is engaged in writing texts and articles for Internet sites. This is a rather difficult task since a person sometimes has to study a colossal amount of information on the topic of order.
Then the analysis takes place, and only then a stream of thoughts is generated, outlined in writing. Particular attention is paid to the originality of the text. No customer will like outright plagiarism. Unique articles make the site useful. Thanks to this, it occupies the first place in the search. And it increases sales, especially with a high-quality product description.
How to Choose a Copywriter?
1) A full-fledged portfolio of a copywriter with numerous works is a clear confirmation of the artist’s creativity.
2) Numerous reviews, a high rating on a professional exchange, a promoted account on a specialized website, and an impressive list of corporate clients and customers.
3) Practical work experience. A trained performer knows all the subtleties of creating correct texts, optimized for the numerous requirements of search engines.
4) A full-fledged technical task, drawn up in the form of a brief or as another document, contributes to a better understanding of the wishes and requirements of the customer.
5) The exact terms of the order fulfillment discipline the performer, not allowing him to relax during work. If even the most loyal deadlines are not met during the first order, this is a good reason for refusing further cooperation.
If you have business from the list, you can hire a product description copywriter:
- real estate
- financial services
- health sphere
- digital marketing
Why is Product Description Important?
Not a single picture can make it so clear what kind of product is in front of us, unlike the text. Thanks to eCommerce product descriptions, a potential buyer will be able to immediately understand what each product does, what its pros and cons are, and what is needed for it to work. It will also be able to stand out from the competition and declare your brand. A unique description ready to rank, trusted by – will not only increase your sales, but it will also generate more leads while increasing your SEO rank and organic traffic, resulting in more product visibility.
Product description writers should help sell products, not just tell potential buyers about them. A well-presented product is an important part of successful online sales. The buyer is ready to make a decision only when he has no questions left. An effective description is a description that wins the trust of the consumer.
Depending on which platform you are using, a different product description will be required. That is why it is so important to find a professional who not only can write a good text but also knows what needs to be done for different platforms.
Here are a few differences between e-commerce product descriptions:
- Online stores – these require the most specific and understandable descriptions to increase visibility and traffic to your site.
- Amazon products – you must specify in detail the key points of use and product attributes.
- Shopify products – description data fully reflect the position of your company and helps to increase its awareness
A Few Tips for Defining Good Product Descriptions:
Before you get started, you need to make sure your product description writers understand what audience they are writing for and what they will expect from their text. This is very important because the performance of your description and the very structure of the text will depend on it. A qualitative and operational description should contain the following elements: title, functions, benefits, and methods of operation. Depending on the platform type, description size, and your desires, your product description writers can contribute technical specifications, reviews, shipping information, and so on.
- Knowing your potential customers will also help you understand which product benefits to highlight. Explain how this product will help and why they need it. Describe its key characteristics and, based on the needs of your potential customers, how to use it.
- The brand of the company – E-commerce product descriptions must be accompanied by elements of your brand so that your potential customers can recognize it in the future.
- Your product copywriter should write relevant keywords as well as structure the description with subheadings, bullets, and so on. You also need to make sure your web pages are mobile-friendly and have an optimized URL, H1, and meta description.
- The description of your products should be unique and reflect your product in the best possible way. A bad description duplicated by competitors will only scare away your potential customers, which will negatively affect your reputation.
With a good product description, the following elements will work great:
- High-quality images and videos – Not only do they boost your SERP rankings, but they can also provide essential insights on how to use your product.
- Optimizing your e-commerce site for mobile devices
Thus, we can conclude that the correct and high-quality description of goods is a rather complicated process, but it can bring you a lot of advantages. The hardest part of this business is finding product description writers who can meet your needs and get the job done right. But if you can find them, then you can safely go about your core business while they increase traffic and sales of your product. The main thing when monitoring their work, remember our tips so that your money and time are not wasted.