Last updated - November 10, 2023
Guest posting is a great way to get more people to visit your website. If you want to send your writing to other websites, you can put a link to your own site in the “author description.” There are many ways in which backlinks can help a website.
There are two major benefits of creating backlinks that are both obvious and less obvious. The first is that your website’s search engine ranking will increase because other websites will link your site on their pages. Second, backlinks are a great way to connect with other website owners and managers and build relationships with them. When you add to a site, the people who run it will likely put a link to your site on theirs.
Guest pieces are a great way to advertise your website and get more visitors. Following the advice given here, you should have a great time. Having a lot of high-quality links pointing to your website is helpful because they are a big part of your score. If you have more of these, your term will move up in search engine results.
Stats on Guest Posting
- Only 7% of writers attempt 100+ blog proposals per month. (ReferralRock)
- Each month, half of all authors only email ten or fewer individuals to advertise their guest pieces. (ReferralRock)
- 56% of authors share their work across multiple channels. (ReferralRock)
- Each month, 60% of companies post between one and five author pieces. (Optinmonster)
- Only 3% of companies generate more than 100 author pieces per month. (Optinmonster)
- Only 6% of writers use guest blogs as their main method of dissemination. (Optinmonster)
- The bulk of visitors (52%) write their own entries. (ReferralRock)
- Approximately 87 percent (87%) of guest writers say they come up with their own article ideas. (ReferralRock)
- Eighty-five percent of visiting authors discover new visitors on their own. (ReferralRock)
Advantages of Guest Posting in 2023:
Guest Posting Showcases you to More People
Being a guest writer lets you get your work in front of people who might not have seen it otherwise. This is a great chance to get the word out about your work and your name. In the author bio, include a link to your blog or website. This will help people find your website or blog and attract new users. Another great thing about guest posting is meeting other authors who write as you do.
A group of writers interested in and willing to help each other’s writing can grow through comments on each other’s websites. One great way to get your name out there is to take up quality guest posting services on a well-known website in your field. Then, if they like what you’ve done, they might be more likely to visit your website or blog in the future.
Builds Credibility and Reputation
If you’re just starting as a writer, guest posting is a great way to get known and establish yourself as an expert. If you post an article on a famous blog as a special writer, you can take advantage of the blog’s established following and fame. If you do a good job for the blog’s readers, you can get more people to visit your blog or website if you write useful content as a guest blogger. By guest posting on popular websites often, you can show that you are a star in your area. That is a great way to get more people to visit your website or blog.
When you contribute to well-known industry publications, getting your brand in front of people who don’t know about your business is easy. This could lead to an unexpected and large rise in website traffic, which can help spread the word about the brand and bring in new customers. Make sure that the blog posts you write are positive about your business. Even though you’ll be on a well-known and trusted website, you must ensure your information is great.
Helps Create Natural Links
Having your name as a guest writer can increase the number of people who link to your site. Search engines consider the number and quality of external links that lead to a website when deciding where it should appear on the search results page. Backlinks are a great way to connect with other website owners and managers and build relationships with them.
By commenting on another blogger’s blog, you’re telling them you think it’s important for their readers to know you liked their work. If you’re just starting as a writer, posting a guest post on a popular blog may make it more likely that the blog’s owner will link to your website. It’s a great way to meet other writers interested in the same things you are while getting free recognition.
It Drives More Traffic
In the same way, having other people write for your website or blog can be helpful. When you write a guest post for a blog many people read, you get access to that blog’s following. If your guest post is well-written, the host blog’s readers will think well of you and may be more likely to visit your website.
Most popular websites will also let you link to your website in your author description. This is a great free way to get people to visit your website. One great way to get your name out there is to write a guest post on a well-known website in your field. If they like what you’ve done, they might be more likely to visit your website or blog in the future.
Get More Signups for Newsletters
You can get more people to sign up for your newsletter by having other people post on your blog. For example, when you guest post on a well-known website, putting a link to your email list in your author’s name is a great way to get more people to sign up for it. This is a great way to get free publicity and add new people to your email list.
If you can get a guest post on a well-known blog in your field, you can also start making connections with the site’s owner. By letting people know who you are in this way, you might be asked to write for the magazine often.
One of the many benefits of guest posting is that your search engine results will improve.
Another way to improve search engine results is to write guest posts. When you send a guest post to a popular blog, you get more exposure and respect from the site hosting the post.
Guest Posting is a Good Way to Demonstrate your Skills
If you’re looking for work, guest posting is a great way to show possible companies your skills and knowledge. When you write a guest post for a well-known website, ensure your resume or portfolio has a link to your author bio. This is a great way to show the world what you can do without spending money. This will lead clients to you rather than the other traditional way around.
Cut Down on the Length of the Sales Cycle
Also, guest posting can shorten the time to make a sale. When you write a guest post for a blog many people read, you get access to that blog’s following. If your guest post is well-written, the host blog’s readers will think well of you and may be more likely to visit your website.
By using well-known websites, you can get more of your target crowd to know about your brand. This makes selling your goods or services easier and takes less time. In addition, by guest posting in the right way, you can get your business in front of people who are most likely to become customers.
How Guest Posting can Help you Get New Clients
- Using guest posting can lead to 36,733 people signing up for your email list. (Neil Patel)
- About 400 people read one guest post by Jon Cooper on Moz. (Neil Patel)
- With just one guest post on Okdork, Bryan Harris turned his hobby into a full-time, $15,000-a-month company. (Neil Patel)
- Ryan Stewart of Webris says he has helped 90% of his clients with his guest posting. (BloggerJet)
- Josh Steimle’s one guest post brings in 25 possibilities, which bring in more than $50,000 in one month. (BloggerJet)
- Through guest posting, Leo Widrich from Buffer brought over 100,000 new users to BufferApp. (SearchEngineWatch)
- There are three times as many good candidates before a sale when guest posting. (Adsy)
DOs and DON’Ts of Guest Posting
DO be positive: When guest posting, always keep in mind the site you are posting on. Also, try to keep their tone and style in mind when posting content. A drastic change in content will stand out in a bad way.
DO be respectful: When guest posting, you are in someone else’s playground, so always be respectful to the website’s host and fans.
DON’T submit before approval: Some websites allow you to post content independently. That is great but always seek the approval of the website’s owner before posting your content.
DON’T post reused content: When guests post, always come up with new ideas. Do not reuse an old article. You can link to it in your new one for context.
Conclusion
It looks like guest posting is still a good way to build relationships and get more visitors. Of course, every business has a different way of going about this. Some pieces are written by experts who work inside the company, while others are written by experts outside the company. Some writers have more pieces than others. Even so, guest posting is still a common way to get more people to visit a website.
