Last updated - April 13, 2023
Having a WooCommerce store comes with a lot of responsibilities and stock management and other commercial aspects are just one part of it. After all, what use is having great products and effective shipping if you are not getting enough visitors to your store and in turn, customers?
You should perform proper search engine optimization in order to get traffic and grow sales and revenue. While side-wide SEO is something that a lot of WooCommerce store owners are aware of, optimizing product titles and descriptions can help you just as much to list higher in search results and grow your WooCommerce store’s traffic.
Ways to Improve Your WooCommerce Product Title SEO
There are some common best practices to follow while creating your store’s product titles and other information that can help your listings rank higher when a prospective customer is searching for products to buy on search engines. We have listed the best practices for your WooCommerce product tile SEO and the ways you can improve them.
Keyword Research
One of the basics of search engine optimization is proper keyword research. Even though you will be listing the products for with the title for what they are, it is vital to look up the keywords associated with the product that are ranking high on popular search engines like Google.
While there are many tools available on the market to conduct keyword research, you should consider the tools that provide comprehensive SEO analysis and not just stop at keyword research so you can rely on the tool that offers solutions for all your SEO requirements. Here are 2 popular SEO and keyword research tools that we’d recommend for product title SEO on your WooCommerce store.
Semrush Keyword Research
Semrush is a popular SEO analysis tool that offers solutions ranging from traffic analysis, and domain overview to understanding your website’s overall performance, competitor analysis to see where your peers are outperforming you, to keyword research and keyword gap analysis to further optimize your website content with the keywords that are relevant to your niche.
The Semrush Keyword Research Tool will help you identify the right keywords and their performance per country, search volume, and their estimated cost per click so you can pick the ones that will help increase your store’s traffic.
Ahrefs Keyword Generator
The Keyword Generator by Ahrefs is a handy tool to find synonymous keywords to the ones you are looking for in a matter of seconds. The tool also shows performance based on search engines and is not limited to Google and you can optimize keywords by filtering to other search engines like Bing, YouTube, and even Amazon.
The tool is free and while you can get top-performing keywords with it, you can optionally subscribe to their service to unlock all the SEO metrics to make better choices by using the additional information.
Natural Description and Grammar
The next thing to keep in mind is to write product titles that look natural and are grammatically correct while having the high-performing keywords you got from the keyword research tools.
Consider using a grammar and spelling checker tool such as Grammarly which will provide you with live suggestions as you create content for your WooCommerce store’s product title. Make sure that the product description highlights all the key points of your product and also has strategically placed keywords and offers clarity on what the buyer is going to get.
The combination of keywords, proper grammar, spelling, punctuation, and capitalization is ideal for a good user experience, which is after all the goal of search engine optimization.
Unique and Concise Title
If you have worked on search engine optimization, you will know that word length can be an important factor. Some cases require a high quantity of words such as blogs and other long-form content while in cases like product titles, conciseness is the key. Make sure your product title is between 40 to 60 characters so it is completely visible on search results.
An ideal title would have the brand name, an accurate description of what the product is, and mention the unique selling points that will make it stand out from the competition. This way you have a product title that is not only optimized for SEO but is also clear for the website visitors.
Don’t Stuff Keywords
While using keywords is important, make sure you are not keyword stuffing in the title as it can make it look artificial and done intentionally to game the search engines. The algorithms are ever-evolving and can detect unnaturally placed keywords, resulting in penalties and removal from search results. Keyword stuffing also impacts your brand’s reputation as it does not look nice from the user’s perspective and poor experience always equates to poor performance for your business.
Capitalize on Product Description
The product offers room in terms of word count so it is a place where you can get more detailed about the product. Use keywords and write a clear description of the product, highlighting the key features, constituents, and other aspects of the product.
Make it an engaging copy that makes it easy for busy customers to skim through it easily while also being persuasive. Grammarly can again be useful for this as you can set the tone you want to achieve in your copy and get automatic suggestions from the tool to get that.
A/B Testing
Having done all this, you can also consider A/B testing of your product titles and descriptions to see what approach brings you desired results in terms of traffic and sales. Split testing is valuable as it helps you understand what your customers are looking for and what makes them complete more sales.
Analyze and Optimize
Knowing how your campaign is performing in the market helps you understand and improve your SEO plans for product titles. Use website performance analytics tools such as Google Analytics, WooCommerce Analytics, Semrush, and Ahrefs to view how your product titles are performing. Some important metrics here are search rankings, click rate, and bounce rate. These will show where you can further improve your product title SEO.
Organically growing your website traffic is no easy task and requires continuous monitoring and optimization and this holds true for WooCommerce product title SEO as well. By following the SEO best practices in this article, you can achieve that by offering both a better user experience and by having content that search engine algorithms find easy to understand for ranking higher in search results as well.
Have we missed a trick that you know to optimize WooCommerce product titles or do you have any questions or suggestions? Let us know in the comments below.
