Starting a website is just the first step in transforming it into a successful one. By using the right strategies to promote your website, you can attract huge amounts of traffic. This will change your blog from a hobby to a great passive income source and your eCommerce site more profitable.
Content promotion is a continuous process, but with consistent efforts, you can make your website rank high on the search engine results page along with other perks of being a high-traffic website.
Let us take a look at some surefire ways to promote your website for the right results – attracting a lot of traffic and ranking high in search engines.
Produce Good Content
Let’s start with the obvious. To promote your content, it has to be of good quality and should provide value to your readers. If you are marketing mediocre content, it is not going to provide results no matter how good your promotion techniques are.
Decide on what topic or topics your website is going to be focusing on and prepare thoroughly researched, relevant content that your prospective visitors are going to be interested in. Studying the existing market where you are entering will give you an idea of what your peers are doing and inspire you in your content plans.
Talking about content plans, analyze the peers and competitors and create a content plan for your website to release periodic, quality content on your website. This also helps your website SEO-wise, which we will see in the next section.
Consistently talking about a topic with useful and educational content helps your website gain authority in the topic and gets identified as a thought leader, which opens ways to collaborate and monetize your position as an industry leader.
Search Engine Optimization
Now with the basic item off the list, let us discuss the mandatory; optimizing your website for search engines. Search engine results are the main way websites gain traffic. Few things are as satisfying as typing in the topic your website is about in a search engine and finding your website in the results.
While SEO is a complex process, you can make sure to tick off some basics while creating and publishing content on your website like,
- Doing topic-relevant keyword research and using them in your content.
- Adding meta title and description to all pages.
- Adding images and alternate descriptions to them.
Getting your website indexed in Google and other search engines is an important step of course. This allows them to periodically crawl your website and list it in search results for organic traffic through them. Read more about getting your website indexed in Google in this article.
Next is internal linking. If your website has a lot of blogs or pages with related content, make sure to provide links to them in relevant places. Not only does this help visitors learn more about a topic, but it also helps your website when search engines crawl your website as internal links help them navigate your website better. See the hyperlink I gave in the previous paragraph to an article on indexing in Google? That is an example of internal linking.
Note that linking of all kinds should be done for relevance and not purely for SEO, the SEO benefits you get from providing linking should be a byproduct of giving users relevant content.
Social Media
We live in the age of social media and when done right, social media will help grow your website and brand greatly. Knowing the latest trends and using content strategies according to the trends and the platforms is important. Streaming giants like Netflix, CNN, and Amazon Prime video make short videos on TikTok as they have learned short videos are the most consumed form of content in the current digital landscape.
Having a presence in popular social media apps like Twitter, Facebook, Instagram, Snapchat, and Tiktok and producing content that promotes your content and has call-to-action buttons that redirect users to your website helps bring a lot of traffic.
You can share educational posts and make relatable memes as appropriate to the platforms to bring a playful element to your page, which grows you as a brand across platforms. Wendy’s and its playful, sarcastic Twitter presence is a popular example of this kind of brand marketing.
Video platforms are popular, yes but don’t forget the good old-fashioned text platforms like Quora and Reddit. Find your space in these apps and post answers and popular questions in Quora, find subreddits for your niche on Reddit, and share content that would be useful. Often users promote good content by themselves on these platforms with only the initial effort from your side.
Following back on comments with relevant responses builds a good reputation for your brand. Whether it is feedback or a query, dropping a ‘Thank you or giving them a solution or a way to reach you better for queries goes a long way in giving your brand a friendly persona.
Guest Blogging and Link Exchange
This is off-page SEO as you conduct optimization outside your website. Writing blogs on peer websites and giving links to your website where it is relevant to your website helps your website SEO as search engines consider these backlinks while crawling and this boosts your website’s authority.
Besides gaining backlinks, writing guest blogs increases brand awareness and shows you as a thought leader across websites to readers, and increases their trust in your website and brand. Over time, you will also get requests from guest bloggers to write blogs on your website. This happens as you have grown as a figure of authority and reliability in your niche.
Similarly, backlink exchange between you and your peer website is suitable for the process of increasing backlinks. The consequent increase in website authority and traffic is also a common off-page SEO technique.
These are called off-page Search engine optimization techniques as your SEO efforts happen outside your website.
Posting in Distribution Channels
This is quite useful especially if you are just starting with your website or blog. By finding and submitting your website in distribution repositories, more people who are your prospective target audience will find your website. This also helps SEO-wise, as the authority of distribution channel websites helps show your website when searched for with the wording of your website. Some of these repositories charge for posting your website or product in them. This comes with the perk of promoting your content that free channels usually don’t entail.
Outreach and Giveaways
Reaching out to influencers and bloggers who are popular in the niche of your website is a good way to promote your content. You can request Youtube influencers to make a tutorial or review your website or product as your content suits to reach their audience. Similar negotiations with popular bloggers and social media influencers can help increase your website’s visibility.
Conduct giveaways like free ebooks, and free subscriptions to the influencers and their audience. You can also do direct giveaways from your website. But, promoting and doing it over social media gives better reach than trying by yourselves if you are just starting and don’t have good traffic coming in.
These are some reliable ways to promote your website content online. Growing a high-traffic website takes time, but with patience, you can get there. Have any feedback or questions? Let us know in the comments.
